Authority versus Content in Linkbuilding

[space56]

Hi there,

I am rather new to linkbuilding and reach out to various sites at the moment. The interest in linking to us is very high and now I sometimes get the question where on a particular page I'd like to be linked to from.

I then do a check in opensiteexplorer to find out about the authority of the various subpages. Yet, how do I decide if one subpage has more authority while another one has more relevancy for us (in terms of the content being provided there being more related to ours)?

Thanks for your recommendations!

Best regards,

Tobias

[theLotter]

Besides the sites stats in opensiteexplorer, think about which page would be more useful from the users point of view and seem the most natural and get the link from that page to your site.

[Ecreativeworks]

Most of the time I would go with relevancy over authority if it's a link to a page that you're trying to rank for. My general rule of thumb would be to try to get more authority if linking to my homepage, and more relevancy when linking to an internal page.

There is really no "right" answer here, other than if your site's links are weak in one area (authority or relevancy) then pursue that one. And hey, how cool is it that you get to choose what page they link to you on!