Backlinks

[Relfdy25]

When examining our inventory of backlinks (and our competition's), is it more important to look at overall domain authority or page authority where the backlink comes from?

[Keszi]

Hi Brad,

Overall domain authority give a very good perspective of what the domain could achieve. PA is less important (in my belief) because you can have a low PA (if the page was recently added, for ex. new content on the site) and still rank well and drive good traffic through that specific link.

Therefore I would go for having a look at DA after that PA.

I hope that helped,

Istvan

[mediabase]

Hi Brad, An ‘Authority site‘ is a site that seems to get an extra ranking boost from the search engines. Somehow, in their analysis of the site and its backlinks profile, the search engine algorithm recognizes a site as being an ‘Authority’. Getting backlinks from sites that are seen by the search engines as an authority are close to being the sorts of links that probably past the most link juice, so they are much sought after.

The authority of the site linking in to yours is measured, and the boost to your SEO is measured accordingly. If you have 100 or more backlinks, but they all come from sites with little or authority in your niche then they're all but worthless. If these backlinks come from sites with more links than content (a linkfarm) then your ranking is damaged by participating in the linkfarming. 
For checking the backlinks of a particular website then you must use a tool that is free of cost & gives yu all the details of the backlinks.

BackLinkWatch.

I hope that you will found the solution.

[DanHill]

Hi Brad

Keep in mind that sometimes the DA can be misleading when a site or link is on a subdomain(blogger being a good example) since Google will class the blog/site on it's own and you would then look at the PA.

Also worth noting is that the links relevancy and position within the relevant content and anchor text is ideal.

Personally I would check the competitors backlink profile, sort by domain authority(keeping an eye on subdomains that inflate this figure) and then start checking for relevancy.

Hope this helps