Organic Search Results Display

[FreightBoy]

If you do a Google search on northface a beautiful display of the search results is show in the number 1 organic position. How are they able to get this type of search results?

I have never seen anything like it before, and would like to have our search results displayed like this.

[Naghirniac]

Sorry, but i didn't understood what you talking about. What you mean by beautiful display

[FreightBoy]

The fact that the returned organic search results shows not only the default four display lines; but, that there are additional actual page links. When you mouse over them, you see an image of the actual page.

[KeriMorgret]

Hi Steven,

Can you attach a screenshot and highlight the part you are interested in? Are you speaking of the sitelinks perhaps?

[KeriMorgret]

Ahh, I bet you're talking about Google Instant Previews! Check out Google's information at http://www.google.com/landing/instantpreviews/#a and http://support.google.com/websearch/bin/answer.py?hl=en&answer=1055571. This came out in October 2010, per http://searchenginewatch.com/article/2050540/Google-Testing-Full-Page-Preview-in-SERPs.

[FreightBoy]

I will add a screen shot on my website at:  freightmonster.com/screenshot.html

give me five minutes

[FreightBoy]

the attached url shows the screen shot

freightmonster.com/screenshot.html

[KeriMorgret]

You're seeing Google Instant Previews. If you click again on those two right arrows by the link, you'll be able to toggle it off. Likely, you've been browsing with it disabled and clicked at just the right place to turn it on. You should be able to see that for many sites. It's something Google is doing, not just something Northface is doing. Check out the links in my other answer for some more information.

[FreightBoy]

Thanks for showing me this link "http://support.google.com/websearch/bin/answer.py?hl=en&answer=1055571" It answered my question exactly.

How do I get Google to use this feature on my Site? Or is it something that the website owner has no control over?

[KeriMorgret]

Here's a good FAQ from Google about Instant Preview http://sites.google.com/site/webmasterhelpforum/en/faq-instant-previews.

They're showing up for your site as well. I searched for [freight monster] in Google and when I hovered over the links I saw the instant preview.

[FreightBoy]

Thank You looks like my web designers have a whole new ball game to learn about if we want our content to show better on search results. Thanks for all your help!