Ontolo vs Raven SEO Tools

[Uramark]

Ontolo referred me to Raven in one of their videos and ended up losing by business as a link building partner.

What are your experiences with these tools-either, one, both?

[Grumpy_Carl]

I'm a member of raven tools and, maybe it's just me, I dont find it that useful for link builiding. What I do like about it though is the ability to manage all my seo clients and my own websites from one place. It's easy to view the analtyics for a lot of websites quickly, the ranking reports are great and my clients love the the automated monthly reports it sends out, all branded in their logo etc. I personally think raven is a great tool to manage the reporting and analtyic side of my work.

[TimKelsey]

I love Raven, but like MisterG, I don't use it as a link building tool - mostly because we don't currently offer link building services. However, as MisterG said, it's an awesome hub for managing clients. Your research, analysis and reporting can all be done from one location. It also integrates with social media networks and email campaign tools. I've also their support staff is super nice and always willing to help.

We're hoping to start offering link building later this year, and when we start, I absolute plan on using Raven for link building management.

I've never used Ontolo, so I can't offer much insight there. Hope this helps!

[gfiorelli1]

This is just my opinion, but you cannot really compare Ontolo and Raventools as they are very differently target oriented. Ontolo is a great tool for link building only, while Raventools is an online marketing campaign tool, as it has also on site Seo, content and social features. Said that, if you are looking for something general, which has also a quite good link prospecting tool, than Raventools is for you; if you are looking for a link building tool on steroids, then you should go for Ontolo (which just added some new features just today free for subscribers). Other very good tool is the Link Prospector Tool by Citation Labs.

[Uramark]

Thanks for the discussion. I have been outsourcing data gathering and assigning it to a sub-user in Raven Tools. The user identifies relevance from a list I have gathered using Raven Tools by visiting their site- also applies to free directories and assigns links back to me when data is gathered so I can approach prospects via social media and send very personalized emails.
It feels like a very comprehensive service atm.

I like its feature that provides a list of 'multiple citations' of sites that link to competitors. Offers a lot of data without having to do a lot of data manipulation- saving time.

I just wasn't getting enough highly relevant link prospects from Ontolo because I probably wasn't using it properly.