Best Online Branding Strategies?

[DerekM88]

Hi all,

The CEO of my company wants me to start branding the company, basically from the ground up. I've been doing a bunch of reading on how to properly do this and only got so far as to be reiterated the same exact jargon everywhere I go:

-"Put your logo everywhere"

-"Have a clear company motto"

-"Use branded keywords in backlinks"

-"Include your logo and social links in company-wide email signatures"

-"Make sure your brochures match your website, etc. etc. etc."

I've not yet seen something I feel is worthy to report back to big boss as far as an good SEO strategy that is impressively branding central.

Can anyone refer me to some GREAT articles with a to b instructions on exactly how to implement these branding strategies? The more creative the better. I'd be forever appreciative!

Derek

[AWCthreads]

Greatness is in the eye of the beholder, but I'd start with an SEOmoz site search with the term branding.

[Todd_S]

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[DavidKonigsberg]

Not sure really what you are looking for but - great content like infographics or anything that is easily shared like photos or videos that includes your branding is great. Retargeting banners is also something that is super for branding.

[dave-o]

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