A few questions about link building?

[activitysuper]

1. Is it worth gaining more then 1 link on a website when link building, for example if I did a guest post on a blog, is it worth doing another guest post on the same blog linking to the same website?

So 2 guest posts on 2 blogs, or 4 guest posts on 4 blogs?

2. When building links through guest blogging, you have two options, a link in the byline and a link in the content. Will a link in the content have more benefit then in the byline as its surrounded by relevant content?

3. Does having a link higher up the page have more benefit then one lower down?

[ClassifiedsKing]

1. One post per blog. Just like people, one site can only vote once for another site. Conditions apply.

2. Yes. go for the in content link as Google usually strips out all surrounding content such as the side bar because its irrelevant.

3. Yes. First fold is more expensive for advertising for a reason.

Tip: Try not to worry so much about the "where" and "how" many questions. Focus instead on building the best content for a specific audience that you can.

[PhilNottingham]

Hey Ross,

I will try and offer some advice point by point:

1. If it's a good blog and the content gets regularly indexed, then it can absolutely be worth doing another guest post to get more links. In these instances, often it's a good idea to link to other pages on your site and to vary the anchor text across the board. While you will always want to ensure part of your link building efforts go towards getting a variety of links from different domains, having 4-5 nice links across the domain will invariably be better than getting just one. Definitely work to maintain any guest blogging relationships you have - those are hard to come by! I'm afraid it doesn't work link a "one site, one vote" system.

2. It depends on the blog, the content and the context - but it ultimately wont make a huge difference either way. Rather than focussing on the position of the link in terms of placement within the code - think about choosing the placement of the link from an audience perspective. Where would the user want to see a link to my website? If your guest post happens to focus around the specific service your company offers, by all means put in some relevant links within the flow of the page copy - ensuring the words around the link are somewhat keyword focussed. If your guest post content is less related to your business, then just put a couple of links in the author box profile, within a sentence explaining what your site does. This sentence will provide some relevancy. I normally aim to get one branded link to the home page  and one anchor text link to a deep page for any guest post content.

3. No, not necessarily. Back a few years ago, this was a common assumption, but the value of a link is not worked out on a higher/lower scale. Footer links and sidebar links are generally thought to be less valuable than good contextual links, but the exact positioning of the links makes little difference. The exception to this, however, is when a page is massive and contains dozens of links within a great deal of text. In these instances, its generally preferable to be first rather than last on the list - but those sorts of links are typically not the kind you have control over anyway.

Hope that's helpful!

Thanks,

Phil.

[activitysuper]

Cheers Phil,

Nice reply and very helpful. I've taken this on board regarding my guest blogging activity.

Cheers again.