Back Links

[Paul78]

Hi there,

I have been guest posting on blogs trying to build some back-links into my website, which so far is going not too bad, however I was wondering when writing these guest posts should I limit my post to let's say 2 back-links per guest post? If 2 back-links are going to different pages on my website, does the first back-links in the guest post have more value than the 2nd back-link?

Kind Regards,

[RankSurge]

You should only include one link in total in your post. I know others might have different opinions, but if you are trying to build a link profile, each site should have it's own set of unique inbound links.

By having 2 or more links pointing to different pages, you are diluting any link juice you might get from that post.

Just my $.02

[Paul78]

Thanks for the quick response.

Yes, I think I agree with you on this, I have a similar strategy for internal linking.

Thanks

[WalesDragon]

I completyely agree with RankSurge, limit it to just one link in total - that's what I practise by.

[DougRoberts]

I normally try to add one link, high up in the article, if possible, linking to a page you're trying to promote that is relevant to the hosting blog/article.

Putting a link in the article content can help if your content gets scraped.(You may earn another backlink!)

Of course, guest blogging isn't just about earning the backlink. If you need to add additional links to provide better value to the reader then I would do so. A backlink that contributes to your ranking is one thing, a back link that also delivers referral traffic is even better!

[Paul78]

Thanks for the reply.

Have you guys measured this in anyway, as you know there a lot of things out there on what is best practice.

Kind Regards

[Paul78]

Hi Doug,

Yes, higher up in the article is always something I try to do.

I do a lot of guest blogging however as you can imagine it's very time consuming, do you use any other strategies in getting back-links into your clients website manually?

Over the years I have stopped doing things like directories, PR releases , article submissions.

[NakulGoyal]

I agree. Looks like we are all on the same page. However, again depending on the link profile of the client, I wouldn't do 1 style of links only. I would suggest doing all kinds of links, follow, nofollow, directory links, guest blog posts, press releases, donations scattered all over the web over a period of time. As long as they are all related links, they all add up. Plus you don't want competition to see which links helped you. A natural link profile will have all kinds of links, not just mostly directory links or mostly comment spam and so on.

I would suggest not overdoing any 1 style of links. That does not look natural in the SERPS.