Renting Directory Listings

[jenadams]

Is anyone aware of services that allow the renting of directory listings?  Someone explained the concept to me and I am trying to find a good source for directory rental links.

Thanks

[CaseyKluver]

Hi jenadams,

I dont think I have ever heard of "renting" a directory listing, you can buy directory listings though which might be what they were talking about. This form of link building can be helpful in the right circumstance, but it certainly isn't worth paying money to buy a link from a directory. Plus buying links are against Google's TOS.

If you do end up creating directory links, just make sure that your doing so to related in topic directories.

[RyanKent]

When you "purchase" a directory link, you are often paying for a limited time such as 1 year. In effect, you are renting the link for a year. Is this what you mean?

Be VERY careful paying for any directory links. Most directory links offer no value at all, and many are potentially harmful to your site.

[KeriMorgret]

Both Casey and Ryan have good points here. A slight clarification that Google doesn't like buying links for the purpose of passing page rank (which is the main reason it's done).