Where to put content on the page? - technical

[pauledwards]

The new algo update says any images at the top of the page negatively affect user experience if they are adverts? how does google know if its an advert or relevant banner?

When trying to put text as far up as possible on the page, is it ok to make it appear higher in the code but appear further down using css?

Or does Google not go from the code top to bottom when working this out, more how it renders?

Any advice much appreciated.

[eyepaq]

Hi,

It doesn't matter where you put the code it's all about the display and G can very well determine what is where.

As for the new algo change - it's about ads in general not only banners: adsense, banners, affiliate links etc

He can spot those with no problem as far as source/ placement/ style also based on user behavior and end of the road for the user (determine if the user is hitting the back button after a click or not and so the result can be : it's relevant for the user or not).

It's all about the ratio: content vs ads. You can place ads above the fold but if all / most of your traffic is going out via  those links then there is no reason for your content to be there or the site in the serps as there is no value for the user.

It makes sense overall - and even if in some cases we don't like it we do need to build for the users and then for conversion - whatever that conversion might be.

Hope it helps !

[pauledwards]

Thanks for that, good read.

Quite furstrating they haven't given us much info about how they detect or differentiate from relevant images to the site design and adverts? i guess if it has no link in it, it'll be seen as natural.