Adwords and Analytics figures not matching up

[-Al-]

We are currently running a A/B test on a landing page using only adwords to split the traffic.

Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions.  The conversion rate is also different.

The only visitors this page is getting is from Adwords.

Can someone please help us understand why this is?

Cheers

Al

[RobertFisher]

Al

To be thorough we would need a bit more information, but there are several reasons you will see this type discrepancy (higher in AdWords than Analytics):

In Adwords the conversion is counted as a click and in Analytics as a visit. This generally means higher in analytics than AdWords. With Adwords the conversion is counted when the click occurs, in Analytics the conversion is counted the day it occurs which can cause a discrepancy.

Also, with AdWords you have invalid click technology with takes away anything deemed suspicious making the Analytics import have fewer transactions.

When you are importing Analytics goals, the goals are not counted until the customer completes them and then there is a delay of up to 24 hours which can cause a discrepancy.

Hope that helps

[EGOL]

Most analytics attribute sales instantaneously.  Adwords can attribute sales from a cookie that was set days ago.