Fowarding URL's Have No SEO Value?

[Nightwing]

Good Morning from -3 Degrees C no paths gritted wetherby UK

Imagine this scenario. http://www.barrettsteel.com/ has been optimised for "Steel suppliers" & "Steel stockholders". After runnning an on page SEO moz report its recommended that the target terms should be placed in the url eg www.steel-suppliers.co.uk

Now the organisation will not change the url but think setting up a forwarding url eg registering  www.steel-suppliers.co.uk to then forward to  www.steel-suppliers.co.uk will be of benfit from an SEO perspective. But i think not.

So my question is please "is a forwarding url of no value but a permanent URL (struggling for the terminology to describe the url a site is set up with) such as www.steel-suppliers.co.uk would be of value?"

Any insights welcome

[Seaward-Group]

Are you looking at putting content onto www.steel-suppliers.co.uk?

If you have no content then Google won't even see the URL so it has no value.

If you put content on that page and you optimise it well with many links then there is a chance people searching for steel suppliers might find it and then follow a link to the original site.

Steel Suppliers is a popular keyword so you'll have to work hard to get steel-suppliers high in Google and because its a new domain it will be made even harder, your going to have to add quite a bit of content to it.

I would suggest optimising a page on www.barrettsteel.com for the search term, try go for the long tail keywords too such as uk steel suppliers, london steel suppliers, steel plate suppliers etc.

[Nightwing]

Hi Gary

regarding - "Are you looking at putting content onto www.steel-suppliers.co.uk?"

Nope, i was questioning the clients perception that registering such a URL just to forward it to www.barrettsteel.com will have zero benefit.

[Seaward-Group]

I agree with you completely here, it has zero benefit, I've experienced people spending thousands on domain names just for forwarding and it has absolutely no impact as Google can't rank a site that has no content.

[BenfromClicProject]

Have you thought about creating a landing page with the following url:

www.barrettstell.com/steel-suppliers.html.

Surely this is a simpler way to get your keywords in the url than messing about with other domains and redirects?

[Nightwing]

Damn no i didnt  thanks Ben. Sometimes i forget the KISS principle

[BenfromClicProject]

It happens to the best of us