Press Release Title Optimization

[TRICORSystems]

I'm getting ready to distribute a press release on PRWeb and had a question regarding the proper way to optimize the headline. Should I use our targeted keywords or our brand in the headline? We don't have a really strong brand, we are not a very well know company throughout the business world.

The choices would read like this:

"Maker of Blue Widgets Receives Pretigous [big company name] Award"

or

"[Brand Name] Receives Prestigious [big company name] Award"

Any thoughts?

Thanks

-Brandon

[DirectiveGroup]

Personally I would use your first "Maker of Blue Widgets..." title. It does a couple things in my opinion. First, since your brand is not very strong but possibly the widget is well known, the release is more likely to get picked up by media (though sadly awards press releases seldom do in my experience). Second, assuming you are buying the upgraded "SEO" package, it themes the press release more about the widgets than your brand. As long as you use good link text as well, this will make the links to your site more about the widgets than the brand. Of course if you are looking for brand recognition then go the other way.