Content Network Clicks Not Count as Paid Search

[MargaritaS]

So I've been noticing that the "searches" being recorded in Omniture for my paid search campaigns are closer to the total number of clicks that I get on my "search" campaign. However, when I look at the total number of clicks the discrepancy between the two is high...I'm talking 30 to 40% difference....

So I was thinking that perhaps neither Omniture nor Google Analytics really count clicks coming from the "Content Network" as searches or visits?

Would anyone agree to this, or does anyone have any other clever ideas?

Thanks!!

-Margarita

[MargaritaS]

Found an answer to my own question. Omniture doesn't count the clicks from the content network towards paud search:

https://omniture-help.custhelp.com/app/answers/detail/a_id/669/kw/measuring+display+network+clicks