Page not being indexed

[rasmusbang]

Hi all,

On our site we have a lot of bookmaker reviews, and we are ranking pretty good for most bookmaker names as keywords, however a single bookmaker seems to have been shunned by Google.

For a search "betsafe" in Denmark, this page does not appear among the top 50:

http://www.betxpert.com/bookmakere/betsafe

All of our other review pages rank in top 10-20 for the bookmaker name as keyword.

What to do if Google has "banned" a page?

Best regards,

Rasmus

[RobertFisher]

The title to the question is around the page being indexed: I did a Site:www.betxpert.com/bookmakere/betsafe on Google and the page is indexed. I have added a screenshot below.

If you look at the fifth item it is the actual URL you supplied so the site is indexed in Google and is showing up in the SERPs. Click on it and you land on your page. The issue could be that betsafe is a likely keyword term that is searched on (Have you checked the competition for the term given that betsafe is a site?)

Hope this helps,

Edit: Just made sure that I also checked Google.dk and it is indexed in both.

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[rasmusbang]

Thanks for the input.

To answer your question about competition: The competition is not harder on "betsafe" than on "bet365" (here we are 6th).

For a search on "betsafe" on page 5 there are pages with PA 1 and DA 15-18, where our page has PA 11 and DA 31. So looking at those metrics our page should rank higher.

I have made som changes recently which have moved pretty much all of our reviews up the SERPs, putting a lot of them on page 1. But for "betsafe" the page has just "vanished like a fart in the wind" to put it like the warden

Is there any ways to get Google to "reset" the page in the indexes?

[sesertin]

I would probably try to add inbound links from Danmark. If I get it right the only problem occurs when you search there. Maybe problem is due to localization: in that given country competition is harder and that's why other pages outrank yours. Be local, add local links.

[rasmusbang]

I see the point, but what is weird is that all other bookmakers which are also competitive in Denmark rank fine. If we were beat by competition i would think the page would rank as 30 or 40. But it is not even in the top 50.

What is weird is that a site which links to the review is higher than the actual review. That should not be possible (since the site is not competitive on the keyword).

It is this page: http://www.texaspoker.dk/betting/betsafe

-Rasmus

[RobertFisher]

Have you resubmitted sitemap, etc.?

[rasmusbang]

Yes i have resubmitted a sitemap.

http://www.betxpert.com/sitemap.xml

Also I have added more links to the reviews based on page content. If a discussion in our forum is about a bookmaker the review is linked in a widget. Also if our freelancers or users make a bet at a bookmaker we link to the review. So good solid and meaningful internal links. These links have given good results for pretty much any review page (of 63 keywords in SEOmoz we have seen positive results for 28 in the last week alone). Of these 63 keywords only "betsafe" is outside top 50.

[rasmusbang]

Time heals all wounds...

Now we rank in at position 14-15 for this keyword. No further improvements have been made. So the changes I made two weeks ago and perhaps some kind of punishment being obsolete has helped the SERP.