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    4. Too many external links vs linking root domains - good or bad?

    Too many external links vs linking root domains - good or bad?

    Link Building
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    • sssrpm
      sssrpm last edited by

      Hi guys,

      After the latest Linkscape update, we noticed that our website have 424,671 external links with 4,395 linking root domains, so roughly 100 links/domain.

      Does Google consider this to be a negative thing or we do not need to worry about it.

      Many thanks.

      David

      1 Reply Last reply Reply Quote 0
      • RyanKent
        RyanKent last edited by

        These metrics are shared for informational purposes and for the most part you do not need to worry about it. If you look at SEOmoz, they also have a 100:1 ratio.

        The information in and of itself offers almost no value. You could have 4,394 sites with 1 link from each and then 1 site with 420k links.

        The data is mainly shared to help you better compare backlink profiles between sites.

        sssrpm 1 Reply Last reply Reply Quote 0
        • sssrpm
          sssrpm @RyanKent last edited by

          Thanks Ryan,

          We also noticed a potential issue: the majority of the external links are keyword rich, e.g.

          Our landing page www.domain.com/abc/ got about 90% of links containing 2 main keywords "abc" and "def"we target on that page.

          We have heard websites could be penalysed for over-optimised, unnarual link profile, should we be concerned about the above?

          RyanKent 1 Reply Last reply Reply Quote 0
          • RyanKent
            RyanKent @sssrpm last edited by

            Our landing page www.domain.com/abc/ got about 90% of links containing 2 main keywords "abc" and "def"we target on that page.

            That is a concern. It is highly unnatural. It sends a strong indicator that you are in control of those links which may lead Google to discount their value.

            1 Reply Last reply Reply Quote 1
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