Is a $100 adwords credit appropriate here

[BobGW]

Hello,

A long time ago we set up an Adwords campaign for our company on my sister's personal Adwords account.

My sister would like us to set up a new account under a business email for the new Adwords keyword research we want to do.

Is using a $100 coupon appropriate for our new account? I honestly don't want to use it if it's against Google's policy.

And is there anything else I need to keep in mind as far as fees or requirements in setting up a new account and/or using the coupon?

Thanks!

[SarahGoliger]

This is definitely okay to do. Especially if your old account was poorly managed and didn't show good results, it's absolutely fine to set up a new account and use the coupon. Because your past account history can impact your quality score and other factors, if you have an outdated account it can actually hurt you. If you're turning over a new leaf or have a new agency/person administering your account, it's a good step.

It's good in Google's eyes as well - They are very happy to give you the first $100 for free if they think it'll make a lifetime customer out of you. $100 really isn't that much in AdWords budgets, and if it brings in a long-term customer then they'll quickly recoup the money.

I feel pretty safe about recommending this as well because the Google account rep that I spoke with when I first signed up for Google AdWords and their Engage platform recommended that I set up new accounts for any of my clients that I was working with, specifically to take advantage of $100 coupons that I could give my clients only with a new account and so that they would get a fresh start with me and not have any past mistakes count against then. If I was in your position, I would absolutely do it this way.

[CaseyKluver]

Technically you are allowed 1 AdWords account per Company/URL. Is the new account for the same website? If it is for a different URL as the other account, using a $100 credit is perfectly fine.

If it is for the same URL, is there a specific reason to you are setting up a new one? You can still use the $100 coupon on this site - Google will never know, but it would be against the TOS so I will leave that judgement call up to you.

Coupon guidelines from Google:

• Coupons are for new AdWords clients only (Accounts Created within 14 days).
• Coupons may only be used for accounts in US or Canada   (Coupons redeemed outside of the US or Canada are not considered part of your coupon activity.)
• One coupon per client only, subject to terms and conditions
• Use marketing materials available on "Marketing tools" tab to get your clients motivated and provide guidance on AdWords campaign set up

Coupon TOS:

https://www.google.com/adwords/coupons/terms.html