What Tactics Are You Using for Video Marketing?

[JaredBroker]

Hey everybody,

I finally started shooting some screen capture videos and it is actually fun!  Right now, I am uploading to Youtube and soon, Vimeo.  Next, I embed them on a post and share it around a few social sites, Tweet it, and share it on my Facebook Page.

I know there are more effective ways and sites for doing this.  What tips can you Mozzers share?

Thanks,

Jared

[PhilNottingham]

Hey Jared,

To an extent, the process of outreaching video is much the same as the process of outreaching infographics, blog posts or other promotional content. There aren't really good places to share videos, just by the virtue of them being videos. The best places to upload your content will very much depend on the style and the target market of the content itself

Would you be able to share the screen capture videos with me? I might then have a better idea for some specific outreach ideas and places to seed the contnet - rather than offering generic points about process.

That said, there are some specific points for the two video hosting platforms you mentioned.

Vimeo:

• I assume this is corporate content which you're putting up on vimeo pro (rather than a standard licence)?
• Use this version for your link building outreach
• Embed the video at 640px by 360px  content on a rich, accesible page on your site with lots of surrounding copy.
• include a sharable embed code below the video which links back to your target page with the anchor text you want.
• Submit an XML video sitemap to GWT with the page your vimeo video is hosted on.
• Build strong internal links to that page

Youtube:

• Put a link as the first thing in the video meta description
• ensure you have uploaded a closed caption file - use http://www.captiontube.appspot.com to easily create one.
• optimise the keyword tags, title and meta description for the keywords you want to rank for.
• link to it from your main website.