How to build links with really good S3 hosted video using JW Player

[LawSEOSeeker]

I have a number of really good quality videos that are embedded on my own site.  Many are "how to" or "what to do if" type video guides with questions answered by experts.  They were professionally shot.  So that I could reap the full SEO benefit from the videos, I have them hosted via Amazon S3 and am using an embedded JW Player.  We have a video sitemap and, as a result, most of the videos have already been indexed by Google and are showing up in Google video search as residing on our webpage.

Now the real problem is how to get some link benefit from them.  They should be viable and valuable link bait.  My initial thought was to do a PR Web type press release with the video embedded in it.  The problem with that is that you are limited to Youtube and Vimeo embedded video which defeats that purpose entirely.  PR Newswire has different issues but the end result is the same, I can't embed those videos with them either.  As far as I can tell, all I could do with a press release would be to link to the videos.  Moreover, I don't even know that press releases would be that valuable in the post penguin world but the hope was that people would share the videos naturally.

So, I put it to the experts.  Does anyone have any suggestions as to how to get some link benefit from these videos?  Any ideas at all?  I am stumped.  Any advice would be appreciated.

[goodlegaladvice]

Well I think you should for sure get some pages on your website with the videos on them and a video sitemap setup.

A way to get them in the press release have a picture of what the video looks like with a url to your website.

Its cheap but if its a good video people won't bounce cause of it.

Just an idea