Using an SEO Agency to build one-way links for you via link exchange

[thinkvidya]

There are a number of SEO agencies which offer link building as part of their SEO offerings.

I believe they build one-way links to the client site, by offering another link in exchange to the liking site.

So, if the client site is "C", and link is being requested from site "A", the site "A" owner is offered a link from site "B" in return.

Is this a good and/or recommended practice?

[Keszi]

The method you are describing is not one-way, it is three way link exchange.

A -> B -> C

As fair as I know one way link exchanges are A -> B. Correct me please if I am wrong.

Istvan

[PeterM22]

This is often called 3 way linking...engines are getting better at picking up this sort of this all the time...I wouldn't do it for a site you have long term plans for. It might work, but chances are it won't stand the test of times.

[KeriMorgret]

I was just contacted by such an agency that offers free link building. They just want me to link from my nice, original, human-built site about RC boats to a site about a casino, and in return I'd get a link from an auto-generated site with little content that's about military robots that also links out to a casino.

I would rather have no link at all than that link.