Keyword rankings improve but traffic doesn't

[KS__]

I am working on a couple of SEO projects and have noticed over the past couple of months that the keywords rankings have improved immensely with most of them amongst top 10 on google, but still the traffic on the website doesn't improve much.

Can somebody explain me the possible reasons behind this, and what can I do to attract more traffic?

[AlanMosley]

In could be your serp looks spammy

It could be that your first page rankings are for low value keywords

I would need the url and your keywords to know more

[maldiniii]

For that KW if there are many Ads by Google than the traffic will split immensely between organic results and paid results. I think your KW are very competitive and i would advise you to start investing some money in PPC too for increasing your traffic.

[DougRoberts]

It's disappointing when this happens and it's frustrating that rankings don't automatically equate to more traffic.

How much traffic are you expecting? Remember that on average the amount of traffic you should expect falls off pretty drastically with only a small percentage going to sites below the top three. A small percentage of "not a lot" isn't going to be much!

Is your SERP snippet performing. Take a look at how your site's entry is being displayed in the serach results. IS the TITLE and DESCRIPTION providing the searcher with a compelling reason to click on it. Does it suggest that they are likely to find what they are looking for by clicking on the link? A well written snippet can outperform higher ranking sites.

Take a look at the other results around yours. With an objective view, can you which result would you click on? Taking an external perspective can be hard when you know what lies behind the link.

Also keep an eye on any paid links being displayed on your search results (something I miss as I tend to use ad blocking software). Are they drawing a large portion of the traffic away from the organic results? Are they adding weight to sites ranking in the organic searches?

Take a view of the whole landscape and see how your ranking site sits within it, but first I would advise you to think about how much traffic you can reasonably expect.

Hope this helps.

[SuperlativB]

I really agree with you here. I'v seen a big increase in number of people that clicks on ads.

Try [exact match] KW with relevant landing page and appealing adtext.

[KS__]

Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.

Alan Mosey: Thanks for your comments.   I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.

[KS__]

Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.

Alan Mosley: Thanks for your comments.   I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.