Broad Match and Exact Match

[globalcampus]

Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.

[ResslerMotors]

It's when someone searches for that exact phrase.  You can change your Google Adwords to exact on the left side of the page.

Exact = Blue Widgets

Broad = My Blue Widgets are Crazy Awesome

[DavidKonigsberg]

Ressler Motors is correct

****4 keyword types exist in adwords - broad,  broad modified, phrase and exact

-Exact is when you only show your ads to people who type in the exact words

-phrase is when you show your ad to any search term that has the keyword phrase in it - even if extra words are before or after the keyword

Broad , phrase and exact can be seen in the tool on the left side after you do a search.

[visiblemarketing]

If you are doing keyword research per specific keywords and phrases... use exact match. This is the exact number of searches for exactly what you type in. I only use broad match when doing research on a general industry to get an idea about search volumes. If you want to do it right, use exact match, and type in all of the variations (plural (s), non-plural) etc. Log out of Google AdWords, and go here and do your keyword research: https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none

Best of luck!

-Josh

[globalcampus]

thats what I thought but then if I target a keyword for SEO  ,  my site will be only ranked for the exact match and not for the broad ?

[DavidKonigsberg]

Correct but keep in mind that seo does effect longtail words you arent going after as well.