Videos increase ranking of products in SERPS from Ecommerce Website

[Blenny]

Just noticed something I've never seen before..and I just wanted to see if anyone else experienced this.

I work for a 15000+ item eccommerce website, and today I noticed that on a few brand searches, several individual product pages were coming up. This is actually unusual because most of our individual item pages (including these) aren't ranked well enough to show up well in a brand search (and don't try to target brand terms either), but a correlation here was that both items contained videos referenced within. These were not videos hosted on our YouTube brand page either..these were videos done by separate manufacturers - one was hosted on their site, one on ours. Google actually pulled the snapshot of the video to the SERP as well... even though it was embedded within other product copy.

Has anyone else noticed any preferential treatment given to effectively random items on your eCommerce website because it was augmented by video? I can assure you there was nothing otherwise unique about these products and they're not really that sought after. Neither item or url was new, and neither were the videos within. Also, this was a Universal Google search, not one for videos.

(Sorry, I'm not allowed to reference directly).

Thanks.

[onlinemediadirect]

I think if you have a page of content for arguments sake on bannanas and you add three to four relevant videos on bannans its got to help for sure in making the page more relevant.

It will help with Bounce rates also so help towards algo factors.