Acquired Premium Domain, question about Brand name change related to SEO

[lafurniturestore]

We recently acquired a premium domain name

The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns.

Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name?

to clear up any confusion, we own for example AAAFurnitureStore.com

we acquired the premium domain: AAAFurniture.com

should we redirect AAAFurnitureStore.com -> AAAFurniture.com

or since we already have established presence/brand do opposite and redirect

AAAFurniture.com -> AAAFurnitureStore.com

and keep the brand name same as "AAA Furniture Store"?

[EGOL]

Does AAAFurniture.com have any existing content, traffic, links, likes, youtube channel or other assets?

If it does not you can  redirect AAAFurnitureStore.com to it if you want to simplify the name of your brand (and you are willing to sacrifice some of the effectiveness of your existing links and anchor text.

If AAAFurnitue.com has existing content, traffic, links, likes, etc then you must study carefully to take maximum advantage of these assets.  Not a simple question.

[FrontlineMobility]

Greetings Champions!

Couldn't the content or specific Niche the sites deal with also come into play, with the age of the domains? Considering some types of products require Age of the domain to be popular sellers? Also wouldn't the abandonment of the old site be a loss of resources since it is optimized? Just my brief thoughts.

Justin Smith

[EGOL]

Yes... all of these are true... Good thinking!