What do broad match keywords represent?

[ZakGottlieb71]

Exact match is perfectly easy for me to get my head around - broad match, not so much! Take the phrase, "removing blueberry stains." Is the broad match data for this that I'm seeing in the Google keyword tool for searches that involve any of these particular words, in any phrase, in any order - just so long as they're all there?

Any help with this concept would be much appreciated.

[AlanMosley]

Yes

if some one types "removing blueberry stains" and nothing else, it is an exact macth

phrase

when removing blueberry stains wear safety galsses

broad

I dropped the blueberries while removing my safety glasses and got stains on my pants

[ZakGottlieb71]

Thanks for this, but I was referring specifically to the search query aspect. What does it mean, search-wise, if "removing blueberry stains" receives 10,000 hits a month... Does it mean that there have been that many search queries (and ONLY that many, as a ballpark) which contain all of the words "removing," "blueberry" and "stains" in any particular order, and amongst any other number of words?

[AlanMosley]

If it said broad 10,000 then yes

[Francisco_Meza]

You will learn way more detail here: http://support.google.com/adwords/certification/bin/static.py?hl=en&guide=23648&page=guide.cs

This is for the Google Advertising Professionals.