Is this dangerous (a content question)

[Grumpy_Carl]

Hi

I am building a new shop with unique products but I also want to offer tips and articles on the same topic as the products (fishing). I think if was to add the articles and advice one piece at a time it would look very empty and give little reason to come back very often.

The plan, therefore, is to launch the site pulling articles from a number of article websites - with the site's permission.  Obviously this would be 100% duplicate content but it would make the user experience much better and offer added value to my site as people are likely to keep returning even when not in the mood to purchase anything; it also offers the potential for people to email links to friends etc. note: over time we will be adding more unique content and slowly turning off the pulled articled.

Anyway, from an seo point of view I know the duplicate content would harm the site but if I was to tell google not to index the directory and block it from even crawling the directory would it still know there is duplicate content on the site and apply the penalty to the non duplicate pages? I'm guessing no but always worth a second opinion.

Thanks

Carl

[JaneCopland]

Hi Carl,

Several large publications do this sort of thing already, but they do have a lot of content of their own to back the duplicate / blocked content up. The most large-scale example of this is newspapers that syndicate content from other papers, often internationally. I was the SEO on a project like this for a large UK paper, and we blocked the duplicated content's subfolder via robots.txt so that the newspaper was not re-publishing indexable content from its international sister.

Your other option is to use the canonical tag to point back to the original version of the content.

Syndication shouldn't be harmful, and if you were doing this with a lot of content on the site to begin with, it would be normal and fine. What worries me is Google seeing a new site where there is literally no content (to begin with) and a large, blocked section. After the Panda update, it's pretty important to show a resource-heavy website, even if the site's purpose is filled without content. For instance, a property search engine I worked on saw a huge Panda penalty because all of their articles were on an artlce subdomain, not on the same subdomain as the "money" part of their site. We had to move the articles over to the main site.

It's not possible for me to say exactly what will happen if you go ahead with this, but I must advise that you should be building out your unique content both before launch, and quickly post-launch. It's vital that unique, indexable content be live on the site for it to perform well, even for commercial queries that don't rely on a site having articles.

Cheers,

Jane