Yahoo & Bing Merger

[kchandler]

This may be a silly question but are Bing and Yahoo displaying the same organic search results?

I know their paid search is the same, and they suggest using Bing Webmaster Tools in replace of Yahoo Site Explorer. However, my SEOmoz campaigns still show different rankings?

[THB]

Not a silly question.

Yahoo is now being run completely off of Bing's algorithm and is displaying the same organic results as one another.  Optimize for Bing and you're also optimized for Yahoo.

[kchandler]

So i guess the question to SEOMoz is why the campaigns are displaying different results if they are suppose to be the same?

[Malarowski]

These could be legacy results for Yahoo. They are using Bing for a while now, I believe. Do your Yahoo rankings change at all, or are they just sitting there for any amount of time.

[KeriMorgret]

Yahoo is using Bing's algorithm, but still retains the right to put their own front end on things is how I understand it. I'll get an SEOmoz engineer to chime in here with some more information about why there may be differences in the campaigns.

[kchandler]

Awesome, thanks Keri!