Should we fire our SEO Vendor?

[RikkiD22]

Not sure if I agree that the budget is way over the top for what you are trying to achieve if the keywords really are 'hyper' competitive. It depends how it has been structured - is it $25k when they achieve the rankings or $25k for the time period (3m, 6m, 1y) regardless of results?

In terms of their plan I agree with the others that sounds of the link building does sound a little low quality but even today those links can still get people ranked highly if done correctly (high quality directories, relevant one way links etc) and the on page stuff is good.

I don't like the way they state how many of each link you will get, that does sounds spammy and automated but there is know way of knowing if the 'one way links' are going to be high quality or not because there is no detail.

To me it all comes down to results - how long have you been with the company and how far have you progressed?

[globaleyeglasses]

Hello, First and foremost - thanks for the great responses. The reason why we posted this question here was because when we received the report, we were very unhappy with the quality of links that were being built. We have not been with this vendor for long (about a month and a half), but overall - for over 77% of the keywords, rankings have declined (though we are aware that its too early to judge). What concerns us the most is those spammy .edu links, blog commenting, thin articles, bad directories and so forth. The budget that we have set is to achieve the Top 3-5rankings, from thereon - we do have a maintenance budget to retain the top positions.

[EGOL]

We are working on ranking towards some hyper competitive keywords...

I do not believe that the work that they propose will be effective for your "hyper competitive" keywords.

[fassa]

I am not saying the budget is over the top ... I am saying that if they are spending it for the services they listed it is not well spent.

[activitysuper]

One thing I will say is targeting that many keywords in one go is way to much, take 5 of the keywords, work on ranking them first, then once they are ranked, start on the next 5 and at the same time keep maintaining the first.

[fassa]

You should definitely find another vendor that does not use spam techniques because the recent google panda update really hits them very hard.

[activitysuper]

Can you throw one of your keywords your targeting into the mix, this will allow others to give you an indication on what type of link building worked for competitors and thus an idea what kind of link building you should be doing.

[RikkiD22]

I completely agree. For that budget I would expect a select amount quality links rather than a large quantity of spammy ones, but who knows... maybe the company is working on relationships to get some really good quality links and is just doing the run of the mill directories in the mean time (playing devils advocate here a little because I don't believe that is the case).

I think the on page SEO is just as vital too. If the website in question is the one in the OP profile then I would question that a little too.

The homepage seems to be targeting 3 key phrases plus the brand name which isn’t ideal, especially not with very competitive key terms.

I could go onto the categories too - you have the category which is targeting the key phrase for men, women and children when there are separate sections for each which could target the male, female and child’s keywords while the main category page targets the general term.

I think in 6 weeks it can be difficult to judge the link building strategy but taking the on page SEO into account I would say you might be better changing...

[fassa]

I totally agree with him here.

[fassa]

Yep ... it is a public secret that once u rank first for some keywords and people get to know you you start ranking automatically for others too because people spread the word. And optimizing the next 5 is easier and thus less costly.

[KeriMorgret]

Also feel free to create a private question and ask for a second opinion from the Moz staff and associates. Those questions aren't indexed, and they're not viewable to anyone who is not Moz staff or associate, and you can share your URL and other details there if you would like.

[Dr-Pete]

I think that's a great clarification. Paying $20-25K for someone to build authoritative, trustworthy links and content to drive you to the top on competitive keywords could be a bargain. Paying that for someone to create junk is worse than a rip-off - it could kill your rankings. Off-page (1)-(8) all look low-value to me, and (9) is ambiguous.

[DougRoberts]

The "plan" doesn't look much like a plan... more like a list of (as already mentioned, low value) seo tactics to me.

Has anyone suggested tackling some less competitive, but related keyword terms first? It's easier to climb the tree from the bottom than to try and jump onto the top of it and you get to pick some low-hanging fruit on the way up.

What is important to the business - ranking for these highly competitive terms or more traffic/conversions now. Don't lose site of the business goals.

If you look at the sites that are currently ranking for your competitive search terms, can you honestly say that your site, your content delivers better value to the potential visitors and deservers to rank up there?

[SEO-Doctor]

Is that one of Distilled's link  building packages?  

[JohnW-UK]

This made me smile! HA