Does changing the IP matter?

[tylerfraser]

[same server; same speed]

I don't think so, whatsoever right?

[AlanMosley]

I changed about a year ago, and my rankings went for a week of so even longer on Bing. Others have said it does not matter. I have no proof other then my expirence. But there is logic to it, a domian name has to be resolved into a IP number to find the website, so it is obviouse to the SE that there is a change. SE will want to know your new geo location from your ip numbner and stuff, so it may be that they will see it as a new site and take time to reindex it as it would with a domain name change.

[tylerfraser]

agreed. our rankings didn't get touched when we changed. but I agree that a different location is a change and can affect rankings. anyone else?

[DigitalJungle]

If it is same server, same speed and only C-class IP change, i don't think it will matter that much.Once we did change ip address and nothing gone up and down.

But whole different IP address from another geo-location would definitely matter, in terms of ranking, localization , re-indexing and stuff.

Well that is my understanding.

[zeepartner]

I also never had any problems changing the IP. The servers changed (from Switzerland to Germany), but that didn't seem to affect anything - since Amazon's EC2 came up, they seem to be less strict on geolocation.

However, here's a video of Mr. Cutts about changing webhosts: http://www.youtube.com/watch?v=PfqKKquA_R0&feature=player_embedded He only mentions to change TTL in the DNS settings, so that the change goes faster, so I assume there are no additional points to notice.