After running my first campaign, what should I tackle first?

[ChatterBlock]

I'm in the 30 day trial period of SEOMoz Pro.  Ran my first campaign and there are many improvements to be had across the board.  Looking for some sort of guidance as to what I should focus on first.

[MarcMenninger]

There are a lot of different things you can focus on to improve your SEO results, Randy, and this is my personal preference as far as order:

1. Keyword research - make sure you're optimizing for the right keywords that you can realistically rank well for
2. On-page optimization - make the code and content changes necessary to improve your SEO results
3. Off-page optimization - build those relationships and get those back-links that help the search engines see your site as an authority site

Use the SEOmoz Pro tools for each of those areas and I think you'll start seeing good results in your charts.

I hope that helps!

[SimonCullum]

Hi Randy

I'd suggest checking out and working through the SEOmoz Pro User Guide, which can be found at  http://seomoz.zendesk.com/entries/20027997-campaign-set-up

As your campaign is already setup, start by looking at Crawl Diagnostics and addressing any issues there, then check out the Rankings Report to see how your SEO endeavours are doing (helps if you have visitor numbers as well from Google Analytics linked-up).

From there, look at your On-Page Reports, then your Link Analysis.

After you are comfortable that your site is in great shape, start looking at Competitor's sites strengths and weaknesses and your Off-Page SEO (the all important inbound links, which of course requires great content on your site to gain maximum benefit from this).

That should get you off to a great start.

Regards

Simon

[ChatterBlock]

Exactly what I was looking for.  The Pro User Guide was going to be my next question but you've beaten me to the punch.  Thanks!

[SimonCullum]

You're welcome Randy, am glad to have helped

The Pro Tools are excellent, the guide should help to get the most out of them. Work through it in whatever order seems logical and most apt for your site.

Regards

Simon