What is your onsite linking strategy?

[cmdsonline]

So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it:

1. Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy)
2. Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page
3. Link all keyphrases to the home page (Seems like a terrible idea)

Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?

[trader247]

I too am wondering on the best link structure, hopefully some experienced folks can chime in. I have a lot of new content I am putting together for my site tradethink.com  (please review if you like). I am tossed between placing links to the new content pages directly from the home page or creating a sub folder. One of my competitors places direct links in the footer and has a low DA, but ranks #1 for many of the same terms. I don't want to mess up by placing a sub if it will hurt.

[AlanMosley]

The idea linking stucture is to have very page linked from the home page and every page link back to the home page and no other links. But this is not user friendly.

What you dont want is to have a site map linking to every page from every page.

This article should explain.

http://perthseocompany.com.au/seo/tutorials/a-simple-explanation-of-pagerank

[de4e]

I'm not sure the best link structure exist. But i usually use 2 different approach for internal cross-linking.

First one is ease to use and useful for database sites, like shops, directories etc. It's simple tree hierarchy with vertical links: home<>category<>object and horizontal links between related objects and categories.

Second one i use for sites with large amount of content. It's more algorithmic and lead to measurable results in my tests. Here is it:

1. Select keyword and target page for this keyword.

2. Search in google: "keyword"  site:mysite.com

3. Google highlight "keyword" in relevant pages text, or part of keyword.

4. what you need is link to target page via this highlighted keywords, or if there are part of keyword - update text to exactly match, or add additional sentence.

Usually i use no more than 10 links with each anchor, and it increase ranking on 1-3 positions. Be carefully - too many links is not good, per link efficiency drop down when target page link from more the 10 pages with same anchor..