Yahoo Directory - Which Category?

[c2g]

I'm submitting a law firm's site to the Yahoo paid directory. The location of the firm is in a suburb of the large city for that region, and that suburb is so small that there is no option for it under Cities. Obviously, the client wants to target the large city, not the suburb they're located in. Wondering if it's OK to submit the site to Yahoo under the category of the large city if the business is not technically located in that city. The address is clearly listed in the footer and on the contact page. Might Yahoo reject the submission for that, or will their editors realize there's no listing for the suburb and allow it?

[PeterAlexLeigh]

I would see no reason why that would be a problem for Yahoo.

It's worth bearing in mind that you typically want your listing to be as shallow as you can get it in the directory as possible. Deep links don't have as much link juice passed to them and are also less likely to be crawled on a frequent basis.

Is there a more shallow generic law category you can put the site in rather than deep in the regional listings? (This is assuming you're seeking the seo benefit of the link rather than people actually searching the Yahoo! directory?)

[c2g]

If I went the shallow, generic route, the best category would seem to be:

Business and Economy > Shopping and Services > Law > Firms

but there are 7 pages and 123 listings in this category, most of which are all large, multi-city, if not international, law firms.

The firm I'm looking to list has only one office with a handfull of employees. While they would certainly like to get new clients throughout the state of PA, for me (and I'm still a rookie at this), the most realistic SEO approach is to target the local metro area, which already has hundreds of law firms to compete with.

That said, which would you recommend? The deep category in the small pond, or the shallow category for a small fish swimming with the sharks? I can see the value in both instances, but I just have no experience with this to make a confident decision.

[PeterAlexLeigh]

If you're competing on a local basis and not looking to rise up the serps for a general keyword then you may see some traffic from people searching the Yahoo directory for a local listing, so therefore, probably go regional.

If you're targetting specfic keywords and hoping this will boost your ranking, then I would probably opt for the generic category.

You can also request for the site to be placed in up to 2 categories after submission here;

http://add.yahoo.com/fast/change/

So, once you're in, submit the request to the category you didn't pick as well