Sending signals to Google to rank the correct page for a set of Keywords.

[AndreVanKets]

Hi All,

Out of all our keywords their are 3 that are showing our home page in the serps rather than the specific product page URL on Google.co.za (Google.com ranks the correct URL)

Im not sure why this is happening as most links built using the anchor text are pointing to the correct page. Why would google prefer ranking our home page on local search and rank the correct page on Google.com? (only 3 keywords have this problem)

I have tried to correct this by creating links from strong internal pages with anchor text pointing to the correct URL. I have also concentrated on building links from .co.za domains using the anchor text and correct URL but to no avail.

It has been 2 weeks now, since i tried to sort it out, but im not sure what else i can do to tell Google to rank the correct page.

Any ideas?

Regards

Greg

[Vivamedia]

Hi Andre!

This is a common problem and I know several people that have met it.

Tips for fixing this problem:

1. Make sure that your prefered landing page are relevant for the keyword, title, H1 and content.

2. Use the power of internal links, if you mention the keyword on other pages, make a link to the prefered page with that keyword (naturally sometimes, not always). It will give Google a signal on what page you want to rank for the targeted keyword.

3. Check incoming links in OSE, if you find "good" links that are pointing to the wrong url, make contact and ask them to update the URL.

4. Make more signals by using social media-links (G+, Facebook and Twitter) to preferred URL.

Hope this will help you!

[AndreVanKets]

Thank you Tommy,

I will keep at it until it changes.

Thanks for the advice.

Regards

Greg

[KeriMorgret]

This post from Rand about the "wrong page" ranking may also help.

http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions