Starting an SEO Business - Stuff you need - HELP

[paulbaguley]

When you started your SEO Business what software do you use to give information to your clients?

How did you decide what to charge for your services?

What services do you offer?

Best tools to use?

Any other information you think might be relevant?

Thanks ahead

[myclicks-163603]

Hi Paul,

Here is an answer to your question.

When you started your SEO Business what software do you use to give information to your clients?

[A] Web ranking reports, Crawling Issue reports, Analytics Reports, Link Reports, Custom detailed reports with analysis

How did you decide what to charge for your services?

[A] Really depends on the type of service that you offer to your customers.

What services do you offer?

[A] SEO, PPC management, Social & Mobile campaigns. We predominantly work without giving packages to clients.

Best tools to use?

[A] If you are just starting i would recommend the following ones:

• WebCeo - for on-page analysis
• Advanced Web ranking - for web ranking reports
• MajesticSEO - for link analysis
• Seomoz tools for crawling issues and links
• Google Analytics - of course can't move forward without this one
• Basecamp - for project management and communication with your customers.

Any other information you think might be relevant?

[A] Be innovative and don't be afraid to explore different tools all the time.

[paulbaguley]

Thanks for your reply

For your reports to your clients how do you display them to your client. Via PDF? Is it branded?

Are you able to give an example for SEO services and how you would charge?

Thanks again

[Alex-Harford]

Check out this blog: http://www.seomoz.org/blog/the-business-of-seo-perception-vs-reality

Matthew posted some **invaluable **links in the comments so be sure to look out for those.

[CraigAddyman]

Hi Paul,

What do you use in your current day to day?

[paulbaguley]

Currently use Google Analytics, Open Site Explorer, SEM Rush and got the trial for SeoMoz PRO. Just trying to see how SEO companies work?

[paulbaguley]

Hi Alex

I will have a look

Thanks

[CraigAddyman]

Hi Paul,

I wouldn't have thought your day to day will change that much on how you present data etc that should just happen with your knowledge and how you grow and evolve your learnings.

If you are thinking about making the jump you should probably thinking about how you are going to be actually running a business and as for services your question to yourself should be what services can I actually off.

What is your skill set? Can you hire someone to do the things you can't?

[myclicks-163603]

Hi Paul, PDF or EXCEL. Doesn't need to be branded. Depends how much effort it requires. And giving them a report from seomoz is somehow transparent and credible.

[paulbaguley]

Hi

I can do most things just geting ready to move the company forward to ofer a better service

[CraigAddyman]

ah sorry I didn't realise you already had the business going.

How has the jump been?

How long have you been an SEO?

[CraigAddyman]

??

[paulbaguley]

me personally I been in SEO since the start of the year so enjoying the learning process and getting my head roung everything. Good to ask questions from more experienced people like yourself.

At the moment we offer a basic package with 6 keywords but I am trying to move the company so we expand our ability and resources that is why I wondering how more established companies run so I know how to move in the right direction.

[CraigAddyman]

Maybe you should move away from packages and work on a client by client basis as different clients will have different needs and you might be shooting yourself in the foot when it comes to a client with a bigger budget.