LINK BUILDING. IN MAIN PAGE OR INNER PAGES?

[goperformancelabs]

I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links?

I would also like to know what´s best for SEO follow or not follow links, and how they work?

Thanks in advance.

Maria Jesus

[stefanok]

HI Maria

Can you explain your question in more details.

Are you referring to building links towards your homepage or other pages?

A rel=nofollow HTML attribute on a link tells the search engine not to follow that link & crawl the page.

"nofollow" links aren't counted by Google when they assign value to the page.

[goperformancelabs]

Yes, I would like to exchange links with other sites, but if I put their links in my homepage (sidebar), in On Page Optimization it says I have too many external links, and it could be traduced by Google as a spammy site.

My question is if I should have a outletspain.net/links page in order to locate their links or should be in homepage?

Other question would be if reciprocal but follow links have any effect (Good/ Bad) for Google.

Thanks in advance

Maria Jesus