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    4. Avoiding keyword stuffing and self cannibalization

    Avoiding keyword stuffing and self cannibalization

    On-Page / Site Optimization
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    • PIXUS
      PIXUS last edited by

      Hi, I am creating an e-commerce website and will obviously have a number of category pages i.e. T-Shirts. Each category then has a number of products with the word t-shirt mentioned in the name i.e. red t-shirt, blue t-shirt. Now obviously I would like to search engine the category page with the keyword t-shirt but how do I go about avoiding keyword stuffing as well as self-cannibalization?

      1 Reply Last reply Reply Quote 0
      • AlanMosley
        AlanMosley last edited by

        I would be more worried about stuffing into one tag, not so much how many products have t-shirts in the name.

        dont have a H1 with "t-shirt t-shirt t-shirt t-shirt t-shirt", but i think it is ok to have several tags each with  t-shirt in there sonewhere. It is quite exspected and natural to have several producst with simular names.

        As for self canibalization, picture this, you have a category page, with links to t-shirt produits with  "t-shirt " in the link text, but on each product page you have a link pointing to your category page with  t-shirts in the link text, you will actauly rasie the PR for the catagory page as well as give relevance for the term  t-shirt to the category page.

        1 Reply Last reply Reply Quote 1
        • PIXUS
          PIXUS last edited by

          Hi Alan thank you for your response yes I presumed that would be the case however when I ran it through the seo-moz on page analysis tool it stated that the only issue on the category page was self self-cannibalization and keyword stuffing!

          Thanks for your response!

          AlanMosley 1 Reply Last reply Reply Quote 0
          • AlanMosley
            AlanMosley @PIXUS last edited by

            i see, Seomoz does not have the budget of google and its tools while probly the best set there is online, can only do so much. My thoughts are still the same, but i have an idea that will help.

            go to http://schema.org/ and look for the product schema and mark each product up as a product, all major search engines respect this schema, i am quite sure they will then see that each product is just that an indervidual product.

            note that it will indicate that on your category page you should use the url attribute to point to the actual product page, and on the product page you should also mark up the product with the schema also.

            I think if you give it a read you will see what i mean

            1 Reply Last reply Reply Quote 0
            • AlanMosley
              AlanMosley last edited by

              i found the ref to how to use the url attribute

              http://schema.org/docs/gs.html#schemaorg_expected

              see "Using the url property"

              1 Reply Last reply Reply Quote 1
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