Should I Update content if Doing well in google

[ClaireH-184886]

I have a page that is doing ok in google, it is for a service but i am not to sure if i should re write it and update it. The content page is in position two on page two in google, so should i re write the page to try and increase page rank for the service or should i leave it alone

any advice would be great

[Alex-Harford]

If it's out of date you should update it, definitely. Fresh, relevant content is important to the user and the search engines (depending on the type of content, sometimes very important - http://www.seomoz.org/blog/whiteboard-friday-query-deserves-freshness). Just make sure you don't mess with your well-ranked phrases too much, but make sure the text is still readable to the human! Depending on the search phrase and competition an update done in the right way could potentially move you to page 1 - but another note, if you're on page 2, I'd question how much traffic you actually get, unless it's for a phrase that gets millions of searches. Is it a term that's worth ranking on page 2, or even page 1 for?

[irvingw]

Position 12 in Google is not  considered well enough in my opinion. Most people never make it to page 2 of Google for searches. See if there is anything better you can be doing with the title tag, URL/filename and other on page optimization as well as how that page is linked to on your site (proper anchor texts)

If you are ranking at 12 with a little bit of effort you should be able to make it onto the 1st page. I would definitely play with any page that is not ranking on the 1st page. Just don't over do the on page SEO and write the content for the readers, not the engines.

[ClaireH-184886]

Thanks for that. I have just altered the page now and will see how it goes and then alter more of the page at the end of this week