SEO - Localization

[augustos]

Hello Folks, I'm curious why my landing page is ranking at #1 on www.google.com.br ( brazil ). keyword: build wizard diablo 3. My lp is above well know domain names such as: wikia.com , blizzard.com , and also above a keyworded domain name: www.wizardbuilds.com/ Is just because my website is focus in brazilian google( .com.br ) or is because my landing page are better than the others( i don't think so)? Thanks.

[Dan-Petrovic]

I am seeing this page as #1: www.rpgdicas.com.br/builds/diablo-3/wizard.html

[augustos]

Thanks, Yes, that's mine.

[RyanKent]

There are a couple factors which stand out:

• your site is a .br ccTLD. A .com can do just as well if it targets brazil but most .com domains are targeting other countries. Your site would receive a significant boost in .br searches.

• you are searching a very long tail keyword phrase. There are 4 words. Your page title and URL both contain all four words. A check of AdWords shows no search data at all for this phrase.

It is very easy to rank #1 for a search term with no competition. Just create a web page, optimize for a longtail phrase and you will likely be in the #1 spot for the phrase.

[Dan-Petrovic]

I'd agree that this phrase is long-tail enough to rank without difficulty. His title tag for example is the best match from all other results I can see - that would be a significant factor.

[augustos]

Yes, thanks for the comments,

for a entry-level in the SEO community as me, the only way to rank well is starting by long tail.

[RyanKent]

I understand your approach, but would advise you to consider alternative methods. It provides you no benefit to rank #1 for a term unless people type that term into the search engine. According to Google that term has no traffic at all.

If you rank #10 for a term which has 1000 monthly searches, as a result you may receive ?2% of those 1000 visitors so 20 visitors a month.

Google Analytics allows you to see how much traffic you receive and the exact source of that traffic. Your report for this particular term will be skewed because of this Q&A thread. Try a similar but different phrase. If you earn #1 ranking but after 30 days see zero traffic, your article has absolutely no value despite it's #1 ranking.