Is having one analytics account for lots of projects bad?

[mtueckcr]

I manage several online web projects that have no link to each other. Now my question is if it will have any negative impact on ranking if I administer all those webpages with one account.

Usually google penalizes sites that are obviously linked to eachother. Is administaring several sites with one analytics account reason enough for google to penalize my sites?

[Vivamedia]

Hi Malte!

We have to see this as two different things, link between sites and link between Google Analytics accounts. If you make a link-weel between your sites Google may react, but I cant see any problem by creating connections between different sites GA, it has nothing to do with the SEO, it´s just the way you choose to manage GA..

One account with many profiles

Easy to manage, but, this will stop you in the future if you want to link GA to your Adwords-account. To make that connection to work you need separate accounts for each site.

One account for each site

I would prefer this option, one unique account for each site. Then you can add one login as administrator on all other accounts to make it easy to manage.

Hope this will help you, good luck!

[MashBonigala]

Hi Malte,

Even though technically and logically it should not hurt your sites, I do have some experience in this where I had seen rankings and saturation affected when I had added unrelated websites into my GA account for easier management.

Of course this could have been coincidental or perhaps I was being paranoid. But I could not find any other explanation (as far as my investigation went) for this.