Landing page too long

[Wales]

In my first seomoz test I have many tilte pages for products that are over 70 charachers long.

The part #'s are long like 10-782-10-10-10-PPxxxx etc.

All these part #'s are not my key products and I could delete or truncate.   My question is if the part numbers are not that important,  is it OK to leave them as is or is ranking being damaged because they exist?

[First]

If the part numbers are not important or irelevent to the product then you should not include them in yor title. But If the part numbers are industry used manufacture numbers and used by people searching for the product then you should include in your title even if it makes them 70 characters or more. Your title should be used to best describe what your page is about and be relevant to how people search for those products.

[YannickVeys]

Yes!

And to add: look in your analytics how your pages are being found now. Are they being found more on part number than on anything else? And is your title composed of anything else besides the part number?

What would be the most user friendly way to compose your titles? Fly wheel black 6 inch or 113-24322-423? In car land, garages usually find parts on numbers, not on names The question is: are you marketing to consumers who don't know part numbers, or businesses who do?

[Wales]

I see a few other new members need to clarify there questions.  It must be a new member thing?  I sell B2B industrial products.  I have 300 products on the site.

Some products are seldom purchased and the brand name is not significant for these products and your great input will lead me to change their title to the function rather than the part number.  Thanks.

If the title page is the right wording and length, and there is a valid product widget -1-1-1 but nobody  has bought one in 5 years due to it being a niche product, but they could and it's a profitable sale.

Question:  Is** overall site rankin**g being hurt by valid content ( Description, Part # and Price and it can be checked out in the cart), but is is never/seldom searched for.?