Does daily changing of price information in a title tag damage SEO?

[joeprice]

Hi

I'm thinking about changing the title tag for all my pages daily, updating it with the most current price information. (As I think this could improve CTR) All the other keywords in the title tag would remain the same however.

Does anyone think this is likely to cause a problem with regards to ranking in Google and other search engines?

Thanks for any / all replies!

Cheers

[irvingw]

I wouldn't do that because Google is not going to update your title tag every day like clockwork so if you're thinking the title tag will line up with the pricing on the page that won't happen - the daily price on your page will be one thing and the title tag will be a price from a few days ago. It could be construed as misleading because the user will see one price in the title tag, click on it and see a different price on the page.

[STPseo]

I am not sure I can be definitive on the ranking benefits. I generally think they are beneficial because the page is changing and updating regularly which could indicate it is more relevant. Again though, I am not really sure on this and most of the articles I found on the subject are a few years old or more.

I mostly wanted to caution you on the user experience of changing prices in the title tag. The main problem I can see with this, is if the price of an item went up but Google still showed an older lower price. You may get a disappointed customer if they expect one price they see in Google but find a higher one on the page once clicked. They may think you are doing the old "bait & switch".

[EGOL]

I agree with irvingw.....

....and I also have a personal hypothesis that google will not value your pages as highly if you are making frequent changes to your title tags.  This isn't anything that I have put to scientific testing... just a personal opinion based upon a limited number of observations that I don't want to repeat for reasons that you might understand. 

[joeprice]

Thanks for the reply.

As prices change frequently, but do not change in value by huge amounts, how about using a title which uses a phrase such as

'From Around £X etc....... '

[MarieHaynes]

On a sort of related note I used to produce a weekly report for an event in our city.  I would change the title tag each week to say, "xyz event in Anycity for sept 24-25".  I don't think the regular change to the title tag hurt the serps at all.

But, as others have said, you don't know when Google will update the index, so if you change the price from $10 to $12, but the index still says $10, then you'll have unhappy customers.  So, I would personally not change prices in my title tag.

One thing you could consider perhaps is this, "Green Widgets, only $10 until Sep 24".

[malachiii]

agree with EGOL and irvingw.  even if google crawls your pages near daily, having pricing information that changes constantly in a title tag is not best practices.  Depending on what you're selling, you could draw inspiration from some of the larger E-commerce sites in terms of best practices for title tags on product pages.