Can anyone tell me where my site can be improved

[irvingw]

I see your site as number two in the Google rankings for designer radiators, so not sure why you're seeing it in  number 21. Try logging in as a different  user.

Some suggestions: Get rid of all your nofollow tags on all the links - page sculpting does not work in that fashion anymore. Also, you maybe overlinking on the home page, thereby greatly reducing the page juice of the home page - the nofollow tags do not stop your page juice from being diluted.

Only Desiger Radiators should be in the H1 tag. I would not put the following in a H1 tag.

<h1>Welcome to the Radiator Gallery...h1>

[myloseo]

wow number 2, i wish! you think i should remove all no follows even on the faq pages etc? How can i reduce the number of links on the homepage, i don't feel i have any that couldn't be there. I am going to change the H1 tag straight away.

Thanks for the advice

[myloseo]

thanks for the advice Dan, i'm going to take a look at the keyword difficulty tool now

[irvingw]

I would advise you to remove all no follow tags unless the links are for paid for.

Some ideas on links to remove: In the drop down for designer radiators - product manufacturer does not need to expand into many more links - cascading drop downs are generally frowned on anyways. The links in the footer are duplicate to the header - consider condensing the footer links.

[MarieHaynes]

Strange...I see the site at #21.  Are you sure you were looking at www.theradiatorgallery.com?

[myloseo]

thank you very much for your time and advice.

[myloseo]

yeah he's definitely on the right site, that is really strange that it shows as result number 2. Fingers crossed he's got the latest rankings and all the other data centers will soon follow

[AU-SEO]

I see you as Number One out here in Australia.

[KeriMorgret]

Your home page links to http://www.theradiatorgallery.com/designer-radiators.html with the anchor text designer radiators, and that page links to the home page with the anchor text designer radiators. Others can give more information, but I think you need to pick one page that you want to be the focus for designer radiators and focus on that, and not send conflicting signals to the search engines with this type of circular linking.

[myloseo]

thanks for the advice, I'm trying to work out how i can change this all my external links point to the homepage with the anchor text designer radiators but all my internal point to the category page "designer radiators". I have a link from the designer radiators cat pointing to the homepage. Would i be better off pointing the links to the homepage or cat and if i were to point the links to the homepage would it matter that i have a link in my menu bar with the anchor text designer radiators?

thanks again

[KeriMorgret]

Ryan Kent has a much better answer than I regarding keyword cannibalization on this Q&A thread http://www.seomoz.org/q/dilution-of-link-juice. You might read that and see if that helps explain things a bit more for you.