Google keyword tool [exact match]

[danielfromnz]

Hey there,

I'm trying to work out what my next big course to run will be. I want to know if my technique is a good gauge of popularity.

I'm using Google's keyword tool specifically for New Zealand. I'm typing in a course topic e.g Photoshop Courses and looking at the exact match results to see if there might be a market for that course. Broad match seems to offer up a lot more numbers but seem a bit vague.

Am i right to think 'After Effects Training' wouldn't be a popular course as it returns a (<10) local monthly result while 'Photoshop Courses' might be ok as it has a (46)?

**I'd appreciate any insight.  **

Dan
- the Adobe Trainer

[rhutchings]

You are correct in using a more specific match type other than broad. At an exact match level, your time would be best spent on the After Effects term.

However, with something like "Photoshop Courses" i could see a lot of phrase match type of variants, like "free photoshop courses" "photoshop courses online" and a whole myraid of those type of terms that would be relevant to target for you.  So maybe take it up to a phrase match level and make a  decision based on that.