SEO Info Bing - Logo and Name

[stefanok]

I was reading  the "How Search Engines Work" which is chapter 1 of the Beginners Guide to SEO by SEOMOZ.

Came across an interesting point:

"Don’t put the text that you want indexed inside images. For example, if you want your company name or address to be indexed, make sure it is not displayed inside a company logo."

Surely most people will alt text their images with keywords or am i missing something here?

[RyanKent]

There is a huge amount of sites which do not use alt text. Also an address or anything which might change would be better shared in text. Lastly, opinions vary but it is logical for search engines to offer more weight to actual text which visitors can read then for ALT text which can easily be manipulated and most visitors never see.

Until search engines begin using OCR for indexing I would recommend not placing any text in images. Place the text as a transparent overlay on top of an image is one possible alternative. There are many ways to present the text.

[AlanMosley]

They are not suggesting not to use alt tags, they are saying not to have a picture of your text, have readable text