Running image ads with text is better? - anyone have the link?

[firstconversion]

Blank mind and cant find the Google research (or maybe it was someone else) that showed that sales were better when running image ads alongside your text ads

Does anyone have that link?

Cheers

S

[malecce]

Hi

I',m not sure if can help you but this italian document( powerpoint)  speak about ads with text and image together

http://www.google.it/url?sa=t&source=web&cd=5&sqi=2&ved=0CFMQFjAE&url=http%3A%2F%2Fdocenti.unimc.it%2Fdocenti%2Fpaola-costanza-papakristo%2F2009%2Fteoria-e-tecnica-della-comunicazione-pubblicitaria-2009%2Flezione-analisi-pubblicita%2Fat_download%2Ffile&rct=j&q=immagini con testo in pubblicità&ei=ont3TtWMGcTasgadhZnLCw&usg=AFQjCNGFCfeMQ1TrFVIzsSHZyTwkbML3pg&cad=rja

[FrontlineMobility]

http://www.seomoz.org/blog/is-optimizing-photos-more-important-than-you-think

Is that what you are speaking of? It was an old post on the Blogs here. Hope it helps ^.^

[firstconversion]

Sorry, I don't think I said it very clearly

Basically, I am running Google Adwords text ads in Google search.

I want to start running banner ads on various websites as well, but I would like to have the research to back up the decisions to test this

S

[mickey11]

what this might refer to is a known blackhat tactic. Where you put images lined up right next to each ad. This will increase the click thru rate. I ve read people having an increase of four fold. This practice is banned by adsense and will not help you since you are the advertiser. It only benefits publisers.

[irvingw]

It has been my experience that text ads definitely get more clicks than banner ads, especially if the text links are positioned within content and appear to be more integrated into the site, instead of a banner on the top of the page for example. People have been trained to ignore banners and ads that sit outside of the website.

[willcritchlow]

I linked to a couple of resources over on distilled some time ago:

http://www.distilled.net/blog/ppc/combining-search-and-display-advertising/

Are any of those what you are looking for? Microsoft research is generally pretty powerful in this area.