No follow from a national newspaper

[ChristopherGlaeser]

A national newspaper wrote an article about our product and included a link to our site.  I'm sure that's a good thing, but what exactly are the benefits to our site when they use a no follow?

Best,
Christopher

[KeriMorgret]

You still have the benefits of traffic for your site and visibility, and people who see the article may also write about you and include followed links.

[PeterAlexLeigh]

Regardless of what google may say, having a nofollow link to your site does pass credibility to you. So having a link from a national newspaper is a big win.

I wouldn't worry too much that it's a no-follow. In my experience, if it's from a great source, it makes little difference. You should still get value from it

[AU-SEO]

I agree with Shelly. No follow is simply a hey we are not vouching for this external website. Google still follows no follow it just doesn't pass the page juice. It certainly is a good lead mechanism and if they syndicate then you may even have more than one link.  I would applaud yourself and keep on moving forward.

[ebmocwen]

It's great to have a link to your site from a national newspaper, what an exposure! It is expected for the newspaper to mark your link no follow as they cannot vouch for your content however there is much value in the link being present. It is still a backlink which is counted and surely has a value somewhere in Google's complex algorithms. It is also a great 'natural' link to your site. As more weight is given to link profiles it would seem quite unnatural to have no nofollow links. In all, it's a great link to have - well done!