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Category: Reviews and Ratings

Dive into how to manage reviews and ratings for your local marketing strategy.


  • Hi Brian, Breadcrumbs are one type of structured data, but I just mentioned as an example. Please, take a look at this article from Google help to see whether they are relevant for your site and how they are displayed in search results: https://developers.google.com/structured-data/breadcrumbs

    | tretanto
    0

  • Thanks  very much  for your advice and will be certainly look at them, yeah website is a little old in design however simple to navigate, I have new banner to install and maybe next year I will look into redesign for know I wont to learn this seo part, ( and I only started it 3 months ago) my problem was rushing too much, know ive decided to run it more as a hobby with potential. Thank for your great advice Kindest Regard's, Ste

    | sportingdesires
    0

  • I'm working on URL structure for the same business model. Loved your answer Jane

    | _nitman
    0

  • Hi Corn! Important question. Definitely do read Google's guidelines https://support.google.com/business/answer/3038177?hl=en which are very clear on this point: Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable. Google's guidelines are fundamental reading materials for all Local SEOs and local business owners. Study them, share them with your clients and check back on them periodically for updates, which tend to occur one or more times a year. You might also like to read a similar thread going on here regarding virtual offices: https://moz.com/community/q/virtual-offices-google-search Your client's options are: To wait until they open a physical office before participating in Google's local product Use their home address in creating their listing but then use the options to have it hidden, in which case, Google will only display the city and phone number ... not the street address But, using a mailbox of any kind is definitely not permitted. So glad you've asked!

    | MiriamEllis
    1

  • Hi Mark, I don't know a ton about product reviews beyond the concept of them existing within Google Shopping. See: http://adwords.blogspot.com/2014/07/helping-shoppers-decide-with-product.html This is completely different than local business reviews, which are loosely associated with G+ Local pages and appear in the Local packs of results. If you wish to re-purpose local business reviews from various platforms (Google+ Local, TrueLocal, Linkedin, etc. as you mentioned) you will need to research their policies to discover whether they permit re-use of their content on your website. I've linked to a Mike Blumenthal post, above, that fully explains Google's policy, but you would need to research the policies of any other platforms to see if they permit re-publication on your website. In addition to this, some other sources will also show in-SERPs review stars in Google's organic results. Facebook is an example of this: http://www.localvisibilitysystem.com/2015/06/29/facebook-reviews-now-get-you-rich-snippet-review-stars-in-the-local-search-results/ Hope this helps!

    | MiriamEllis
    0

  • Thank you for your comments. I agree with you. Both sites do sell the same product but they do sell the product from a different angle and with different Ts and Cs, shipping etc etc. One site promotes its local shop as well online sales and works well online because we have a shop and people can see we are experts in our field. Also we tend to use the site to bring people to the shop so we can offer a far greater service. This site also has products that can be seen but not purchased online and are only available from the shop. The other site is mail order only and is more faceless but does appeal to some. I would argue that a 301 will loose some of these customers as they have already looked at other sites and decided t buy from here. I accept that the extra flow of traffic will result in sales but will it result in the same level of sales ? But if I get penalized could loose all round business so your comments will be taken serious and I appreciate your input. Thank you

    | weddingshoesandaccessories
    1

  • Despite having them implemented correctly I am not 100% sure that there is a way to absolutely guarantee they will show up, I think it is purely at the discretion of Google to determine if they are genuinely useful and add value. They do not always show up for my site when using broader searches either.

    | TimHolmes
    0

  • booya. I think I was remembering an earlier iteration of this, perhaps before the GetListed acquisition. But that's essentially what I'm looking for. Thanks Rand. Don't know why I didn't see that particular link. Have a good one. Take care of my home Seattle for me.

    | clearlyseo
    1

  • Hey James, Thanks for starting this discussion. While I don't have stats on the number of businesses being 'caught', I do think it's a good thing that Yelp is willing to show proof to back up their decision to take action against a spamming business. I like transparency and some of the examples being featured in posts about this are totally outrageous. Business owners who want to fake reviews are starting out on such a wrong foot in rep management that an experience like being caught by Yelp could actually be doing these folks a huge favor. It may be one of those hard but vital lessons to learn.

    | MiriamEllis
    1

  • Agreed. We have always found the best way to get more reviews is to tactfully ask for them via social or other channels and have not seen a correlation between advertising on the platforms and reviews.

    | Fuel
    0

  • The only way I know of moving reviews across multiple platforms is in the Car Dealership industry. I have a few clients that use tools like dealerrater.ca - where clients can login or create a Google account to 'review their vehicle purchase ' and subsequently the dealership. These reviews are than posted across multiple platforms including G+, AutoTrader etc.. That's why you often see 100+ Reviews for local Car Dealerships on Google + (attached is example) But I don't think this works for Yelp yet, however a few weeks ago some news surfaced that yelps looking for a buyer - so maybe in the near future you may be able to syndicate reviews.. dHy0bXe

    | Snoogle
    0

  • Just want to add that the below fields will be pulled in dynamically by the clients CRM system. /> Thanks again for any help

    | MBASydney
    0

  • Hi Rosemary Yes! You should be just fine. According to Google: If your business moves from one location to another and keeps the same business name, Google will generally move the reviews to the new location. There are some exceptions for businesses heavily tied to their locations, like hotels, golf courses or scenic attractions. You can read more at Moving Reviews Across Google+ Pages. If you have any other questions let me know! Good luck!

    | PatrickDelehanty
    0

  • Hi Fastrack! Yeah, it's an interesting decision. For now, they're gone. But, there's always the possibility that this feature could reappear at some later date in a new form, with new chosen sources. We'll see.

    | MiriamEllis
    1

  • Thanks for checking this out. I'm going to do some more digging and see if I can replicate this with other queries.

    | TomBinga1125
    0

  • Hi Alick! Thanks for turning up that response - hey, it's an oldie! Kind of fun to see

    | MiriamEllis
    0