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Category: Local Listings

Examine the impact of maintaining consistent and accurate local listings on your local SEO strategy.


  • Yes, it's normal. Yes, you should fill it out. Some of the data is undoubtedly redundant, but you need to help Google connect / associate the two. They're two separate products.

    | DonnaDuncan
    0

  • Hi Miriam, Thanks for the link, I will report this incorrect edits to the Google My Business forum. Thank you so much for your help. Regards, Varun

    | varun1800
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  • I hope you succeed with your quest to make it easier to get college businesses listed. I am helping with a music festival in February on Sacramento State's campus. Hundreds of people attending, many who will get lost because the building is not on the map. The campus road system is convoluted with random detours and dead ends to slow down the speeders who are late for class.

    | julie-getonthemap
    1

  • Hi John, What you are referring to I would roughly term as a 'place label' though your industry doesn't have dedicated icons, as do restaurants or medical centers. Here is Google's somewhat old page on these: https://support.google.com/business/answer/6056435?hl=en&ref_topic=4854129 They state: _The place labels shown on Google Maps are determined algorithmically based on a large number of factors. One factor these algorithms consider is the accuracy of the business information and the richness of the content associated with the business. _ What you're experiencing is not uncommon, and your best hope is in excelling at as many of the factors as possible in the many that Google may take into consideration. How strong are your citations, how clean, are there duplicates, etc. Hope this points you in the right direction.

    | MiriamEllis
    0

  • Hi Ricky, Got it. On that page I've linked to, Google gives instructions for what to do if an Editorial Summary is wrong. Please, check that out.

    | MiriamEllis
    0

  • Thanks for this Miriam, I have gone round in circles trying to find answers to this.

    | OliverNeely
    0

  • Have a look at this https://www.incapsula.com/load-balancing/global-server-load-balancing-gslb.html Also look into cloudflare I believe what you are really looking for is a GLOBAL CDN (Content Delivery Network) provider. This is separate from hosting. Some hosts might offer it inclusive or as add-ons, it will often be resold by another major global CDN player such as cloudflare. Hope this helps!

    | TheSymmetran
    0

  • is there any recourse to take for competitors that aren't following the SAB guidelines? A way to report or flag?

    | vernonmack
    0

  • Just checked GMB this morning, and all the data is there now! Looks like it was just a hiccup with Google.

    | Decagon_Digital
    0

  • Hey, I agree. But this client has poured a lot of money down the SEO consulting plughole (not with us) and is just not keen to throw more money at this site that is seemingly just burned. I suggested second opinion a while back and he did try that and the other consultants (good guys that know their stuff) just hit a brick wall as well. It's a super odd one although we are trying to help and doing some experiments (pro bono) as I am sure there is something to learn and a good case study here somewhere.

    | Marcus_Miller
    1

  • Hi Miriam, Thanks for the input. I will continue to look into this. I am amazed by the short amount of resources on this! In fact I was a bit perplexed as I thought I was searching with incorrect terms. If I discover something of value will share it. Thanks, Conrad

    | conalt
    1

  • Thanks a lot  - I really appreciate your help!

    | SusannahK.Noel
    0

  • Generally gTLDs allow you to set a target country in WMT (Okay, I'm old fashioned... Search Console), whereas ccTLDs don't. This tends to mean it's generally harder to target other countries with a ccTLD from another country. Not impossible, perhaps, but harder. .es domains are Espana, of course - not Spanish language, Spain the country. Same with the others. When you use ccTLDs it's generally much harder to rank in other countries, regardless (to some extent) of the language. THAT SAID. I've personally seen several .es domains ranking in Google.mx (set to Mexico as the gl). In fact I just checked now and found a couple of .es domains ranking on page 2 for a moderately competitive term. They didn't have hreflang etc set either. I'm more of a fan of a .com and subfolders (I'd pretty much always go with subfolders over subdomains) with geo-targeting in Search Console (you can target countries per subfolder) and hreflang, such as: ). Also, as you mention marketing support, if you had a gTLD with subfolders, the juice would pass between the different country pages easier than with separate ccTLDs or even subdomains, meaning they'd stand a better chance of ranking without so much country-specific marketing spend, giving you an easier start in new markets due to internal links etc. This is also partly just my own bias though, I fully appreciate that it sounds like you may have brand reasons for preferring separate ccTLDs. I don't think there's a one-language fits all solution as it's not just about language, as with ccTLDs it is generally harder to rank in other countries (not impossible, but harder). As I say, though, I've seen evidence of es domains in google.mx. As regards trying to target the countries but not being confident due to a lack of support in those countries yet... Tricky one! If there's not a huge time difference, if the language is the same for some markets, and being able to offer support is a concern, what about a web-based support solution, such as Intercom? Personally, though, I'm a fan of starting as you mean to go on, or waiting until you're ready to launch fully. I'd be worried about going into a market and ranking there, if I didn't have the support to back up any queries, as it could hurt the brand. That said, I don't know your exact situation, so maybe you have a plan for this.

    | MikeGracia
    0

  • Yes, I believe you'll want to edit your existing Facebook Place, but be advised that this can be a bumpy ride. Read: https://www.facebook.com/business/help/community/question/?id=170150370002945 https://www.facebook.com/help/community/question/?id=10151344790651951 Hope these help!

    | MiriamEllis
    0

  • As James says, i can see the case where we should hide the address, the self-unimployers usually works at home, and sometimes we don´t want to put our own home, but we must find a solution and put some address to get the most of Google Business

    | webtematica
    1

  • Hi Donald Woops! My mistake. I see your client is a real estate attorney, not a real estate firm. So sorry about that. Interestingly, as far as Local SEO goes, some of the same issue apply in terms of both industries commonly featuring multi-partner practices and that rolling out as citation confusion. But, you say you've done a good job of managing their citations and want advice beyond the average checklist of local search basics, I have two thoughts: I'm hoping you may get some more feedback from community members with legal clients. I haven't personally worked with more than a handful of lawyers over the years and don't have any tips that would be stunners specific to the industry. Are you aware of NiftyLaw? They're a subsidiary of NiftyMarketing.com, owned by Mike Ramsey. You might comb through their blog (http://niftylaw.com/blog/) to see if they are giving away any gems, or, if the client is really having a hard time, you might even consider consulting with them. Hope this helps!

    | MiriamEllis
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  • Hi Brian, Unless you are able to share the identity of the website, it's going to be shooting in the dark as to what might be going on. You've categorized this as 'local'. Could you be targeting keywords that don't actually relate to your client's geographic location? For example, a business outside city limits trying to rank for a geo+keyword term inside the city. Everything cool with Google Search Console? No warnings? How competitive is the market/keyword phrase you are targeting?

    | MiriamEllis
    0