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Category: Local Website Optimization

Considering local SEO and its impact on your website? Discuss website optimization for local SEO.


  • Hi David, This is not an uncommon issue. See: https://productforums.google.com/forum/#!topic/business/lYNM9SSJOso http://www.localsearchforum.com/google-local/20149-knowledge-panel-shows-wrong-name-but-g-page-correct.html and also http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/ I recommend you create a thread in the Google forum (above) and if that doesn't work, that you get on the phone with Google via the contact button here: https://support.google.com/business/?hl=en&rd=1#topic=4539639 Hope this helps!

    | MiriamEllis
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  • Hi Ruben, I agree with Dmitrii that it shouldn't matter what program you use, so long as the tags are readable by Google. The only benefit I can think of for going with one service over another would be if some popular product happens to increase your chances that customers might see your stuff, but I honestly haven't ever seen that documented.

    | MiriamEllis
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  • Hey Christy, Sorry for the belated response. The keywords that we have been targeting were: knoxville tn veterinarian knoxville tn animal hospital knoxville vet emergency vet knoxville A second look in a different rank tracking software showed me that they do rank, but very low in google. I also checked the search console and found that while my website was getting impressions for non branded terms it had 0% CTR for these organic terms, this leads me to believe that the most important pages may not be showing up for the appropriate keywords.

    | BeyondIndigo
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  • Hi Andrew, Happy to be of help let me know if there's anything  I can help with. All the best, Tom

    | BlueprintMarketing
    1

  • Hey Charlie - I realize this is a slightly old question post, but I am just now starting to dig into the details on this for my clients.  One thing many of these articles that offer a 'solution' is failing to address is what number to actually put on your local search listing. I understand DNI and as long as your website has your 'regular' static local number on the homepage, and you use the static number in all of your local SEO efforts - You should not see any penalties.  I have many clients that use DNI and do not have an issue, plus I have read that Google can even read the javascript and see the number the DNI is replacing. The DNI is only useful if someone actually clicks past the initial search result to call - So basically, you may still only be getting partial data if someone does not click to your site but just rather calls the number in search results. What my clients are now asking for, and I am pushing back on , is whether we can use separate call tracking numbers on separate Local SEO mediums. Here is an example - Google: 800-555-1234 Facebook: 800-555-1235 Bing Places: 800-555-1236 This would still keep the static/owned number on the site - but show us who is calling from where.  This would give good data in call tracking reports but from what I know and have researched, kills local SEO success due to NAP inconsistency.

    | DinoRoss
    1

  • I agree with CleverPhD - personalizing content to the user isn't necessarily cloaking. It's fairly common to show search engines a "default" page with all the available options when personalizing results to the user based on location. I doubt that this instance will result in a penalty - although, as CleverPhD points out above, it's not the best solution for other reasons.

    | RuthBurrReedy
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  • Thank you all for this valuable feedback. I will try some of these variations to see what yields more favorable results. Thanks again!

    | MattStamant
    0

  • Thanks Andy! Agreed - Google shouldn't drop the map listing, but instead merge the organic listings into one I suppose. I'll give it a shot!

    | LiamMcArthur
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  • Hi Andy, thanks for your help. Sorry I should I have been more clear with my question- We basically have the following sites set up as subdirectories: example.com/ae (United Arab Emirates) example.com/sa (Saudi Arabia) example.com/om(Oman) example.com/qa(Qatar) example.com/bh(Bahrain) example.com (International - not country specific) ae, sa, om, qa, bh are country identifiers language identifies are "en" for english and "ar" for arabic. (The English and Arabic URL for each country is currently the same) Using these identifiers above should I make the country website URLs as follows ?: example.com/ae-en (UAE English) example.com/ae-ar(UAE Arabic) example.com/sa-en(Saudi Arabia English) example.com/sa-ar(Saudi Arabia Arabic) ... etc for the country sites and example.com for the (International  site) example.com/ar for the (International Arabic Site)

    | EcommRulz
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  • Hi Peter, A generic domain name's website can geo-target more than one country only it is follow a geo-targeting subfolders or subdomains strategy. For instance, domain.com may geo-target its root on UK and its subfolder domain.com/ie/ on Ireland (or ie.domain.com, in case of subdomain). If the site you are talking about is http://www.wsidigitalweb.co.uk/, then I see it hard to follow a subfolder/subdomain strategy, because the content will be substantially the same. Not impossible, but complicated. An option could be: creating duplicating everything but the blog both in the root (for UK) and a /ie/ subfolder; then creating to properties on Search Console (1 for the UK version and 1 for the IE one) and geo-target them appropriately; then localizing as much as possible the two versions. if you have prices, convert them in Euros for Ireland. If you can buy an Irish phone number, present it in your contact information and so on; then implementing the hreflang in order to tell Google to show the UK version to British users from Great Britain and the Irish version to Irish users from Ireland. I suggest to not duplicate the blog, because in that case you should be always paying attention in implementing the hreflang correctly every time you publish a new post, and because - a even greater bias - you will have to double your efforts in promoting the blog's content. Remember, then, that backlinks are very helpful also for geotargeting, so try to create content that answers to real needs your geo-targeted audiences have, and remember to dedicate some of your posts to topics particularly urgent for one or the other specific country target.

    | gfiorelli1
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  • Awesome post. I'm actually doing the same now. I was thinking of going the landing page as well with a new domain. Would you recommend a brand new domain or just a page on the current domain with relevant city keywords, images, etc.

    | onehourtees
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  • Thnx For Reply Umar I am facing this problem last From 2 days, No any page is getting Fetched, Also i am Not using any free service provider. tajsigma.com This is My domain Thnx Falguni.

    | falguniinnovative
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  • Hey There, No I wouldn't worry about that. Most optimized local business sites have complete NAP in schema in the footer and then that is repeated on the Contact Page. I really doubt there's any problem with this.

    | MiriamEllis
    0

  • In response to you and to add to Rebecca's response it will be a mixture of backlinks and content. Simply migrating content and 301'ing isn't enough sometimes. One thing to remember when 301'ing not all link juice is passed to the new page. I would reach out to whoever was linking to the now closed location and get them to link to the new location. From the new location I would link back to the other page or if the closed location is now redundant I'd 301 to new page. You need to always ask yourself this question before redirecting is the page likely to be used again? This method isn't always easy because you can't always control who links to x page but its best practice.

    | Topster_87SEO
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  • Hi Anthony, Normally, my answer would be the same as the one given by Bryan. The simplest path in most multi-location business scenarios is to have 1 page per city and 1 page per service, rather than trying to cover every possible geo/keyword combo. However, most people ask about this before they have invested so much time and money in the development of the site and its content. Because you've already made the investment, this is what I would suggest you evaluate with the decision makers at the practice: Is the content simply mediocre or is it actually duplicate content? If the former, can you envision a way to take these pages to a new level of usefulness? For example, what if, on these pages you currently have, you showcased all of the free or inexpensive auxiliary local resources for mental health? I'm thinking of group therapy, mental health department, serene places to walk for meditation, free yoga or tai chi resources, elder advocacy groups, healthy and fun things for children, lectures, seminars, outdoor concerts, community gardens, pet shelters and anything else you could think of that could make a meaningful difference in patients' mind and body health. Because you would be doing this based on the symptoms of certain conditions and the resources of a given city, each page would, by its very nature, be unique and helpful. You would have, in fact, greatly enhanced the hyperlocal value of each page. But, if the content is duplicative, that's another matter as it could really be hurting the business and not doing much for the practice's clients. You might, in this case, decide to dismantle a structure that probably shouldn't have been built in the first place and go with the 1 page per city/ 1 page per service model, perhaps even implementing some of the hyperlocal suggestions I've brainstormed to improve the city pages, the health condition pages or both. You could cull the duplicate pages for their best work, build fewer, much better pages instead using some of the old work and greatly adding to it and end up with a very strong but slimmer site. I think either path is viable, depending on the resources available to you. Hope this helps!

    | MiriamEllis
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