Category: White Hat / Black Hat SEO
Dig into white hat and black hat SEO trends.
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Can you use the image description for IMG ALT?
I would also encourage you to keep visually impaired users in mind, as alt-img tags (and contextual text) are how they determine what an image is. The screen reader skips over blank alt-img tags, and reads all others out loud.
| Christy-Correll0 -
Speculations about current and future status of Panda
No more thoughts about Panda? Is it really already forgotten by the big SEO community??!!
| fablau0 -
Unusual activity
Oh yeah, forgot about that. But considering you are providing you DDoS protection, CDN, optimization, etc, their fee is still very low for a pro account.
| FedeEinhorn0 -
Webiste Ranking Differently Based on IP/Data Center
Linkdex and also authority labs now offer you the opportunity to see different georankings. Said that, none seems having answered about why a site ranks differently in every location. The answer is quite simple: personalization and geotargeting of the users. That means that Google tends to present to the users sites that it considers will be more useful also from a geographical perspective. This is blatantly evident in case of hotel or local businesses, but it is applied also to site which, at first, may seem not having a real dependency over geotargeting. Why? Let's take SEO companies. If you are doing a search for "SEO Services" a neutral search will show you this, but if I do a not neutral search, Google start showing to me, who I live in Spain, SEO sites from the UK, which are maybe more interesting for me as they are closer to me geographically and about in the same timezone.
| gfiorelli10 -
SERPs recovery? When can I believe it?
Hi Everett, Thanks for your response. This situation has continued to develop since I posted my question. Our positions for critical keywords has continued to improve dramatically with yet more improved rankings reported early this week and again yesterday. We're now #1 for 3 keywords, 2 for a couple and 4 for a few more. Increases for additional keywords also. Positions in Bing and Yahoo have gone up and down by relatively small amounts, mostly down this week but still holding on page 1 for those I care about other than "Gina Fiedel" which dropped 5 for Bing and Yahoo this week down to #14 and up to #6 on Google. Immediately after I first posted this question, we did change one of the more worrisome site-wide citation links to the name of our company only (removing the keywords from anchor text), but left it in the footer for the time being. -we didn't do more due to internal issues that aren't worth mentioning here or I'll start venting- although, as time has gone by and we're doing so well, I'm afraid to rock the boat even though I know the advice from Russ and Mash was otherwise and I'm kinda embarrassed we haven't gone after it thoroughly yet. I guess I also felt that spacing the removals might make sense. The positions did drop a tiny bit when we did that but bounced back and as I mentioned, are continuing to improve. Now to answer your question directly, Everett: We never received any messages in GWT and had no proof of penalty-manual or otherwise, so we did not file a reinclusion request. Our company name continued to rank #1 throughout the whole thing. It was only a couple of keywords that were effected. I now feel it may have been a manual penalty for those keywords (see below). More info: Just prior to the bounce back I found and got removed some inbound links that were really spammy with duplicated content in an article supposedly authored by an employee that never existed, a completely fictitiously named and imaginary person. (thank you http://www.linkdetox.com). I also believe I overused those keywords on our Home page and had obviously re-wrote that right away but further tweaked it just prior to the bounce back. Probably most importantly is that I started a blog and have been adding thoughtful, quality content and engaging much more on social sites and promoting the blog posts on social sites. I am happy you chose to respond to my question at this belated time because it's a whopping good reminder of Russ and Mash's (and now yours as well) advice...... Oh! And one more thing! We will not continue putting site-wide footer links on client sites when we launch them. We will NOT be perpetuating that mistake. Thanks!
| gfiedel0 -
Keyword Density Question
I think the question you're asking is more about keyword targeting than about keyword density. If you think like your own target visitor, when she sits down to look for a dealer who sells the make of car she's interested in, does she type in "Chrysler Jeep Dodge Ram dealer"? Of course not. She's looking for a Chrysler, so she types in Chrysler dealer. Or even more likely: "Chrysler dealer in MyTown. There are many keyword research tools (including the one here at SEOMoz ) that will tell you the other variations of the words your target visitors are likely to use and how much competition there is for those terms. The other thing to keep in mind is that you don't target keywords to a website you target them for individual pages. Your "website" doesn't chow up for the term Chrysler dealer, it's a particular page that gets listed. So to answer your specific question, you have multiple, related keyphrases to target for. So you need to build multiple pages, each one (and a few supporting pages) targeted to one of the phrases you identified. So while your home page might talk about being a Chrysler Jeep Dodge Ram dealer, you should have another really strong page or section that talks all about why you're the best Chrysler Dealer in MyTown. And another page or section that specifically talks about how you're a Jeep dealer, etc. You are essentially building "mini-home-pages" or what are also know as Landing Pages for each of you main terms A page has the best chance of ranking well if it's clearly focused on one or two keyphrases and their closely-related variations. Then you use the site architecture (how you set up the page hierarchy and links between pages) to help the search engines understand which are the most important pages and which are the supporting pages. This is obviously just a short introduction to keyword targeting and research, but hopefully it gets you started? Paul {Edited to add: To answer your very specific question - Chrysler Jeep Dodge Ram dealer is one keyword. If you want to target Chrysler dealer, you MUST use that exact phrase, not just a long phrase that happens to include the target words somewhere within it. For much less competitive terms, sometimes just having them somewhere on the page (even though not together in a specific phrase) can be enough, but if you're targeting a phrase, you must use that exact phrase at least some of the time.}
| ThompsonPaul0 -
IS http://ezinearticles.com/ good or bad for backlinks?
Yes definitely get people interacting with your blog. This will get them to share it and ideally build you backlinks organically. Since your blog is (hopefully) tied to your domain, this will only work to improve your SEO efforts! The best way to do this is via social media. Facebook, Twitter, Google Plus -- develop a presence on there. Find groups and communities that match your niche and get them to remember you and be interested in your postings. It's all about content! Once you have interesting content, promoting it becomes easy. If you can comment on other people's blogs and have a relevant blog to link back to you will definitely gain readers. Keep in mind those links will most likely be nofollowed so don't just throw a link out there to get a link. Put it out there only if you truly think it adds to the conversation and people will naturally follow it and hopefully link to it themselves. Good luck!
| jesse-landry0 -
How to fix doorway site
I agree with Paul, 100%. Just do a 301 redirect and move on. As you said, it's dropping in the SERPS and there's really only type-in traffic and there's no SEO value of it's own. Minimal PA, DA. 301 Redirect and Issue Resolved.
| NakulGoyal0 -
Is this website being punished by Google?
Thank you so much, I really appreciate all your help on this. Great advice and knowledge!
| CKerr0 -
Do sitewide links from other sites hurt SEO?
If it's a quality site, relevant to your niche and the links are useful for both sites users, everything should be fine, and both sites could benefit from the exchange. If in doubt, you can always ask for an editorial link instead of site-wide links. Check out this video for more info: Whiteboard Friday - Sitewide, Reciprocal, and Directory Links
| Branagan0 -
Why do websites use different URLS for mobile and desktop
Its often a case of logistics in updating a site to be responsive design, the only way the same URL can serve dynamic content to mobile and desktop devices. Previously many sites have had to create alternate mobile sites. So while responsive is now the recomended approach, many sites still use subdomains or directorys. This useful post also casts light on when these multiple methods are most suitable. When Responsive Design is not an option. Hope this helps.
| Sarbs0 -
Is this a 'real site' or a spam site for backlinks
Hi Rose, Indeed some hosting companies will throw up these ready cpc templates as soon as a domain expires and/or a hosting account goes into arrears. Bad form if you ask me, but it happens.
| LynnPatchett0 -
Opinions sought on outbound Links page.
Hi Paul! If there are a lot more outgoing links than incoming links it's very possible that Google is penalising the page. I've read of people's link pages being confused for a link farm previously. It may not be necessary to remove the link page entirely though, but rather reformat to be a resource page similar in formatting to a blog post. In this case, it’s important to put all outbound links in amongst the content instead of in a repetitive list form and add an intro paragraph at the start explaining what will follow. This is helpful to the user and takes away the “list” feel. There is no page authority benefits for you having a links page, but converting it to a resource page can give you informational authority and actually help increase the ranking for that page. It’s also important to remember that the links need to be relevant to your site and you shouldn't have too many on one page. Hope this helps!
| WebRefresh0 -
DIV Attribute containing full DIV content
I believe that goes with a jquery plugin that has something to do with text container size. Our devs have used it before and it looked like that. I don't believe it has anything to do with SEO.
| Vizergy0 -
Preparing for Penguin: Delete or Change to Branding 25 small blogs, anchor text
If those blogs don't have back link profiles with good, diverse back links. I'd recommend to ditch them all. Site X already a profile of a bunch of similar blogs with private registration and if they all have similar back link profiles, the dots are going to be connected-if they haven't been already. If the back link profiles and brand citations of Site X are inconsequential, it's likely those 25 tiny blogs are not doing Site X any good at the moment anyway. The site owner may have had good intentions back in the day but it's time to convince him/her that that train has passed and it's time to cut the losses.
| Chris.Menke0 -
Preparing for Penguin: Remove, Disavow, or change to branded
Hey Bob, if those links are topic-related and aren't delivering you any traffic I agree with Thom in his huge and detailed answer. Swap it to an editorial article to an improtant page of your site would be my pick.
| mememax0 -
Is this a mass negative SEO attempt?
What it being a negative SEO attack for the target website? I checked the search term penis extender and sure enough the target spam website was number 4 organic search first page. So what if a competitor of penis extenders spams a business location site. The business owners start complaining in mass about spammy links. Would that cause the penis enhancing website get penalized? Just seems real fishy to spam on a site so obviously. Doesn't make sense if you were doing black hat to hit a new site that has a real purpose on a easy to find metric like reviews. Or am I just paranoid?
| theredemperor0 -
SEO expert advice needed :)
The site I'm referring to is cnainfo.net. The reason I know there was an algo penalty is that I no longer show up in the serps for any CNA keywords where I used to show up high for many. I plan on doing more social media interaction, fresh content and other thinks that naturally attract links but first I think i need to get this penalty removed. So I will re-phrase and ask a simple question "can i get an automatic penalty removed simply by adding more links to make the profile appear more natural? Thanks for your help Jesse, I appreciate it
| jmckiernan86_gmail.com0