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Category: White Hat / Black Hat SEO

Dig into white hat and black hat SEO trends.


  • Here is the Google’s guidelines for developers that how they can make their AJAX code crawlable.... https://support.google.com/webmasters/answer/174992?hl=en I guess you should pretty much focus on your user’s experience and I believe Google crawlers can easy crawls your AJAX and JS codes... Hope this helps!

    | MoosaHemani
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  • Yes, the original content remains the same place. and that's why I am a bit skeptical of this method. It will remain at myblog.ABCD.com and at the same time, that contents can be seen at mydomain.com/myblog. I was thinking to put 301 redirect on original URL to new URL if possible, to avoid the duplicated content exist on multiple URLs. From Google's point of view, the blog looks like it exists on mydomain.com/myblog by using the gateway URL-rewriting. It saves a lot of hassle but I am not convinced that this is the safe way of doing it. Thank you.

    | HypermediaSystems
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  • I would think there has to be a better way to do that.  Sites detect IP addresses and deliver dynamically created local content all the time.  I would think there are some scripts out there which would do what you want without all the 302 redirects.  It would be cleaner and better SEO.  Unfortunately, I'm not a developer and don't have a specific suggestion, but I'm sure there's a better solution.

    | Kurt_Steinbrueck
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  • Glad I could help. I would just run it through one or two more versions of that tool just for peace of mind. You can just google "spider view tool" and try out a couple others.

    | UnderRugSwept
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  • If you read my post you will see I said noindex,nofollow not follow, if you would like to remove them then that will do the same job. A>B>C take out B and problem solved either way

    | AlanMosley
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  • Yeah, turn around online and someone will tell you don't write a press release without being newsworthy. That's not a realistic deterrent. You're going to be able to squeeze just as much link juice from Squidoo as you will from PRWeb or any of the other large PR distro companies. People will always publish mediocre sub-par releases for link value. Why? Because they see it as a short cut. From what I've seen, you can still eek SEO value out of it. But, Tom is right. The only SEO-value I would consider to be long-term is external online pickups.. editorial mentions from sites outside of the normal distribution network. Don't count on PRweb.com link lasting or passing full value.. or any value for much longer.

    | BrightHealth
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  • Those are great suggestions Lynn, thank you. I read the article about direct traffic and it made me feel a little better... My theory at this point is even if there are people out there bookmarking this URL (still not sure why they would and the % of new visitors is quite high on the direct source) they will find their way to the new one. I do have a custom 404 page that is super helpful and should easily get people to their destination should they happen upon our old URL. It is a broad, site-wide 404 of course and not a specialized one for this page.. I didn't realize this was an option and it's an interesting thought. I will consider it. It does make me nervous. I want to get rid of every trace of this page as quickly as possible. We are supplementing with a slight bump in PPC in the meantime. Luckily I have it in my budget to do so. And the thing is.. we are currently outranked by all of our competitors so it can't get much worse. The real kicker here is all of our competitors are using blackhat tactics. It's extremely frustrating. Their links are coming from Bangladesh Travel Forums talking about hair products and linking to completely irrelevant pages with exact-match anchor phrasing. And there are thousands of them... It's been this way for many months and I keep thinking they'll get penalized but so far it's us falling in the rankings. Hopefully this makes a difference. We'll see -- One thing I do notice about the other blackhat sites is that they don't have any links pointing at internal pages, only the subdomain. Our former blackhat pointed at the internal page in question (and the subdomain as well) and while I've removed as many as possible it's still affecting us. The thing is, the other keywords I target that are just as competitive I am kicking butt in. Top 3 spots for several of them and they don't have any links pointing to the specific page targeting said keyword. So I hope that theory carries over to this primary keyword as well. I'm babbling now. That's what I get for thinking about work on the weekend! Thanks again and I'll keep the moz-community posted.

    | jesse-landry
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  • This isn't the fast way, but it's the way to make it last -- make your page and service better than your competitors. Before you start trying to drive people to your site, make sure that your site is perfect. Have three people look over the text on your site for any typos or spelling mistakes or grammar errors. Make sure the page looks good in all of the major browsers. Make sure that your site clearly states why it is better than the competitors, and why people should use your service when there are other competitors available. You usually get just one chance to make a first impression, and you want to make sure that you make a good impression when you're going out to send people to your site.

    | KeriMorgret
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  • Andy, The issue with keywords in anchor text is usually a matter of the overall link profile.  If you look at all the links pointing back to the site, do a large percent of them include money keywords?  If so, than you'll want to balance that out either by removing links or getting new links without keywords.  As to how much a "large percent" is, there's no clear figure.  Some would say 25% and others as low as 10%.  The best way to determine that for your site is to just keep reducing the percentage of keyword-rich links until you see the site moving back up in the search results. Depending on how many links this site has in total and how many of them are either spammy or keyword-rich (or both), you may just be able to ignore them and just concentrate on building good quality, natural links.  If the site doesn't have a lot of links right now, you may be able to achieve the right balance pretty quickly while also continuing to build the site's authority (instead of removing links and potentially loosing authority).

    | Kurt_Steinbrueck
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  • What you describe is what the cross domain canonical is intended for, but there is a risk of search engines misinterpreting the canonical signals and/or not honoring them. So you are probably safe doing this, but it's always a little risky when you purposely publish dupe content in multiple places, especially across separate domains.

    | Cyrus-Shepard
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  • Looks like nofollow ads to me. Nothing wrong with it.  I show ads on almost every page that I have published. Rankings are great so I think that it is good for SEO. Almost every large commercial site on the web shows ads.

    | EGOL
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  • Depending on the site they may be valuable. Soundcloud for example has nofollow attributes on links so there's no direct link equity passed through those links.

    | iPullRank
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  • Are you going to get some sort of penalty for it? No. Duplicate content doesn't work that way unless you're just a low-quality or scraper site. Are you going to rank for a lot of keywords in the quoted text? No, probably not. If there's value in your curation, you could in theory rank for the theme or topic that you're covering with the external quotations. This is especially true if you're pulling together hard-to-find or obscure quotations together, or combining them in an interesting/unique way. Providing unique content is generally a good way to go in organic search, but there are plenty of aggregation sites succeeding. This was all MetaCritic had before it filled up with user reviews, but it was insanely useful. Don't let anyone tell you that content will get you penalized or something just because it can be found elsewhere. Do cite your sources and think about user comments. If you provide something uniquely valuable to the user, there are ways to make even pure duplicate content work in search.

    | Carson-Ward
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  • You're smart to be looking to redesign your site to enhance search results. If your site is holding you back, you’ll likely need a site redesign before you can achieve good SEO results. Search Engine Optimization should start at the very beginning of a website. Trying to optimize a poorly designed site is a time consuming, inefficient way to go about internet marketing, and it can often yield very poor results. I agree about adding an "About" section to establish the company. Maybe you could add social share buttons to your blog postings and latest news sections to gain more engagement. If you want to complete a site review on your own try using SEOzio. Its a free tool that provides a fast and easy way for people to see how their website performs from an SEO perspective. You can look at individual parts of the SEO puzzle like link analysis, branding, crawl-ability of the site and site code, and how each factor contributes to you website's overall score. Good luck!

    | eyeflow
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  • Hi Jimbo, Ryan has highlighted some good ideas for you. I will add: Yes, it's still forbidden to created Google Places/+Local page for service areas where the business has no physical location. Google's local product hinges on physical location. I would create two sets of pages on the website. One set will contain a page for each of his major services. The other set will contain a city landing page for each of his main service cities. I wrote a pretty well-cited article some months back on the topic of city landing pages that I feel may be of some help to you: The Nitty Gritty of City Landing Pages Then, once you've established the two sets of static pages on the client's site, I would consider following up with any or all of the following: Linkbuilding Blogging to showcase his projects in different towns Social media with a local focus Video marketing with a local focus Provided the playing field isn't too tough, a path like the one I've described will enable most clients to gain quite a bit of visibility.

    | MiriamEllis
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  • We've re-written the the homepage altering things along the way and its now moving them back up the rankings, form page 8 to page 4 in 48 hours.  Any suggestions to get it up a couple of more pages?

    | Diegomh7
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  • I would make sure you check the links in any case using something like Backlinkwatch.com, there might still be toxic links in there as well as the good link you mention.

    | MickEdwards
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  • I agree with David and Moosa. Redirect to the category page if it is genuinely useful for your visitor.  So in some cases you might want to put user experience above retaining link juice within that category and either redirect elsewhere or create a custom page.

    | MickEdwards
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  • I agree with y'all, this is definitely a short term win for your competitor. I've seen a lot of our competitors have short gains since penguin 2.0 with spammy tactics. It'll come back to bite them, we just don't know when. EGOL, is right too, they are pretty dang good at blackhat. If there is a way to spam up the universe they've got it down to a science. I haven't looked at their backlink profiles, but I'd expect to see quite a few chinese domains in there.

    | Leadhub
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